Cargando…

Influence of political and medical leaders on parental perception of vaccination: a cross-sectional survey in Australia

OBJECTIVES: The aim of this survey was to investigate parental vaccination attitudes and responses to vaccine-related media messages from political and medical leaders. DESIGN: This was a cross-sectional study using a semiquantitative questionnaire. Data were analysed using descriptive statistics, X...

Descripción completa

Detalles Bibliográficos
Autores principales: Zhang, Elissa J, Chughtai, Abrar Ahmad, Heywood, Anita, MacIntyre, Chandini Raina
Formato: Online Artículo Texto
Lenguaje:English
Publicado: BMJ Publishing Group 2019
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6475250/
https://www.ncbi.nlm.nih.gov/pubmed/30914408
http://dx.doi.org/10.1136/bmjopen-2018-025866
_version_ 1783412743171211264
author Zhang, Elissa J
Chughtai, Abrar Ahmad
Heywood, Anita
MacIntyre, Chandini Raina
author_facet Zhang, Elissa J
Chughtai, Abrar Ahmad
Heywood, Anita
MacIntyre, Chandini Raina
author_sort Zhang, Elissa J
collection PubMed
description OBJECTIVES: The aim of this survey was to investigate parental vaccination attitudes and responses to vaccine-related media messages from political and medical leaders. DESIGN: This was a cross-sectional study using a semiquantitative questionnaire. Data were analysed using descriptive statistics, X(2) tests and logistic regression. SETTING: Data were collected from a web-based questionnaire distributed in Australia by a market research company in May of 2017. PARTICIPANTS: 411 participants with at least one child under 5 were included in this study. The sample was designed to be representative of Australia in terms of gender and state of residence. PRIMARY AND SECONDARY OUTCOME MEASURES: The primary outcome measures were parental attitudes towards childhood immunisation before and after viewing vaccine-related messages from political and medical leaders, including Donald Trump (USA), Pauline Hanson (Australia) and Michael Gannon (Australia). Parents were classified as having ‘susceptible’ (not fixed) or ‘fixed’ (positive or negative) views towards vaccination based on a series of questions. RESULTS: Parents with fixed vaccination views constituted 23.8% (n=98) of the total sample; 21.7% (n=89) were pro-vaccination and 2.2% (n=9) were anti-vaccination. The remaining 76.2% of participants were classified as having susceptible views towards vaccination. Susceptible parents were more likely to report a change in their willingness to vaccinate after watching vaccine-related messages compared with fixed-view parents, regardless of whether the messaging was positive or negative (Trump OR 2.54, 95% CI (1.29 to 5.00); Hanson OR 2.64, 95% CI (1.26 to 5.52); Gannon OR 2.64, 95% CI (1.26 to 5.52)). Susceptible parents were more likely than fixed-view parents to report increased vaccine hesitancy after viewing negative vaccine messages (Trump OR 2.14, 95% CI (1.11 to 4.14), Hanson OR 2.34, 95% CI (1.21 to 4.50)). CONCLUSIONS: The findings suggest that most parents including the vaccinating majorty are susceptible to vaccine messaging from political and medical leaders. Categorising parents as ‘fixed-view’ or ‘susceptible’ can be a useful strategy for designing and implementing future vaccine promotion interventions.
format Online
Article
Text
id pubmed-6475250
institution National Center for Biotechnology Information
language English
publishDate 2019
publisher BMJ Publishing Group
record_format MEDLINE/PubMed
spelling pubmed-64752502019-05-21 Influence of political and medical leaders on parental perception of vaccination: a cross-sectional survey in Australia Zhang, Elissa J Chughtai, Abrar Ahmad Heywood, Anita MacIntyre, Chandini Raina BMJ Open Public Health OBJECTIVES: The aim of this survey was to investigate parental vaccination attitudes and responses to vaccine-related media messages from political and medical leaders. DESIGN: This was a cross-sectional study using a semiquantitative questionnaire. Data were analysed using descriptive statistics, X(2) tests and logistic regression. SETTING: Data were collected from a web-based questionnaire distributed in Australia by a market research company in May of 2017. PARTICIPANTS: 411 participants with at least one child under 5 were included in this study. The sample was designed to be representative of Australia in terms of gender and state of residence. PRIMARY AND SECONDARY OUTCOME MEASURES: The primary outcome measures were parental attitudes towards childhood immunisation before and after viewing vaccine-related messages from political and medical leaders, including Donald Trump (USA), Pauline Hanson (Australia) and Michael Gannon (Australia). Parents were classified as having ‘susceptible’ (not fixed) or ‘fixed’ (positive or negative) views towards vaccination based on a series of questions. RESULTS: Parents with fixed vaccination views constituted 23.8% (n=98) of the total sample; 21.7% (n=89) were pro-vaccination and 2.2% (n=9) were anti-vaccination. The remaining 76.2% of participants were classified as having susceptible views towards vaccination. Susceptible parents were more likely to report a change in their willingness to vaccinate after watching vaccine-related messages compared with fixed-view parents, regardless of whether the messaging was positive or negative (Trump OR 2.54, 95% CI (1.29 to 5.00); Hanson OR 2.64, 95% CI (1.26 to 5.52); Gannon OR 2.64, 95% CI (1.26 to 5.52)). Susceptible parents were more likely than fixed-view parents to report increased vaccine hesitancy after viewing negative vaccine messages (Trump OR 2.14, 95% CI (1.11 to 4.14), Hanson OR 2.34, 95% CI (1.21 to 4.50)). CONCLUSIONS: The findings suggest that most parents including the vaccinating majorty are susceptible to vaccine messaging from political and medical leaders. Categorising parents as ‘fixed-view’ or ‘susceptible’ can be a useful strategy for designing and implementing future vaccine promotion interventions. BMJ Publishing Group 2019-03-26 /pmc/articles/PMC6475250/ /pubmed/30914408 http://dx.doi.org/10.1136/bmjopen-2018-025866 Text en © Author(s) (or their employer(s)) 2019. Re-use permitted under CC BY-NC. No commercial re-use. See rights and permissions. Published by BMJ. This is an open access article distributed in accordance with the Creative Commons Attribution Non Commercial (CC BY-NC 4.0) license, which permits others to distribute, remix, adapt, build upon this work non-commercially, and license their derivative works on different terms, provided the original work is properly cited, appropriate credit is given, any changes made indicated, and the use is non-commercial. See: http://creativecommons.org/licenses/by-nc/4.0/.
spellingShingle Public Health
Zhang, Elissa J
Chughtai, Abrar Ahmad
Heywood, Anita
MacIntyre, Chandini Raina
Influence of political and medical leaders on parental perception of vaccination: a cross-sectional survey in Australia
title Influence of political and medical leaders on parental perception of vaccination: a cross-sectional survey in Australia
title_full Influence of political and medical leaders on parental perception of vaccination: a cross-sectional survey in Australia
title_fullStr Influence of political and medical leaders on parental perception of vaccination: a cross-sectional survey in Australia
title_full_unstemmed Influence of political and medical leaders on parental perception of vaccination: a cross-sectional survey in Australia
title_short Influence of political and medical leaders on parental perception of vaccination: a cross-sectional survey in Australia
title_sort influence of political and medical leaders on parental perception of vaccination: a cross-sectional survey in australia
topic Public Health
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6475250/
https://www.ncbi.nlm.nih.gov/pubmed/30914408
http://dx.doi.org/10.1136/bmjopen-2018-025866
work_keys_str_mv AT zhangelissaj influenceofpoliticalandmedicalleadersonparentalperceptionofvaccinationacrosssectionalsurveyinaustralia
AT chughtaiabrarahmad influenceofpoliticalandmedicalleadersonparentalperceptionofvaccinationacrosssectionalsurveyinaustralia
AT heywoodanita influenceofpoliticalandmedicalleadersonparentalperceptionofvaccinationacrosssectionalsurveyinaustralia
AT macintyrechandiniraina influenceofpoliticalandmedicalleadersonparentalperceptionofvaccinationacrosssectionalsurveyinaustralia