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Influence of political and medical leaders on parental perception of vaccination: a cross-sectional survey in Australia
OBJECTIVES: The aim of this survey was to investigate parental vaccination attitudes and responses to vaccine-related media messages from political and medical leaders. DESIGN: This was a cross-sectional study using a semiquantitative questionnaire. Data were analysed using descriptive statistics, X...
Autores principales: | , , , |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
BMJ Publishing Group
2019
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6475250/ https://www.ncbi.nlm.nih.gov/pubmed/30914408 http://dx.doi.org/10.1136/bmjopen-2018-025866 |
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author | Zhang, Elissa J Chughtai, Abrar Ahmad Heywood, Anita MacIntyre, Chandini Raina |
author_facet | Zhang, Elissa J Chughtai, Abrar Ahmad Heywood, Anita MacIntyre, Chandini Raina |
author_sort | Zhang, Elissa J |
collection | PubMed |
description | OBJECTIVES: The aim of this survey was to investigate parental vaccination attitudes and responses to vaccine-related media messages from political and medical leaders. DESIGN: This was a cross-sectional study using a semiquantitative questionnaire. Data were analysed using descriptive statistics, X(2) tests and logistic regression. SETTING: Data were collected from a web-based questionnaire distributed in Australia by a market research company in May of 2017. PARTICIPANTS: 411 participants with at least one child under 5 were included in this study. The sample was designed to be representative of Australia in terms of gender and state of residence. PRIMARY AND SECONDARY OUTCOME MEASURES: The primary outcome measures were parental attitudes towards childhood immunisation before and after viewing vaccine-related messages from political and medical leaders, including Donald Trump (USA), Pauline Hanson (Australia) and Michael Gannon (Australia). Parents were classified as having ‘susceptible’ (not fixed) or ‘fixed’ (positive or negative) views towards vaccination based on a series of questions. RESULTS: Parents with fixed vaccination views constituted 23.8% (n=98) of the total sample; 21.7% (n=89) were pro-vaccination and 2.2% (n=9) were anti-vaccination. The remaining 76.2% of participants were classified as having susceptible views towards vaccination. Susceptible parents were more likely to report a change in their willingness to vaccinate after watching vaccine-related messages compared with fixed-view parents, regardless of whether the messaging was positive or negative (Trump OR 2.54, 95% CI (1.29 to 5.00); Hanson OR 2.64, 95% CI (1.26 to 5.52); Gannon OR 2.64, 95% CI (1.26 to 5.52)). Susceptible parents were more likely than fixed-view parents to report increased vaccine hesitancy after viewing negative vaccine messages (Trump OR 2.14, 95% CI (1.11 to 4.14), Hanson OR 2.34, 95% CI (1.21 to 4.50)). CONCLUSIONS: The findings suggest that most parents including the vaccinating majorty are susceptible to vaccine messaging from political and medical leaders. Categorising parents as ‘fixed-view’ or ‘susceptible’ can be a useful strategy for designing and implementing future vaccine promotion interventions. |
format | Online Article Text |
id | pubmed-6475250 |
institution | National Center for Biotechnology Information |
language | English |
publishDate | 2019 |
publisher | BMJ Publishing Group |
record_format | MEDLINE/PubMed |
spelling | pubmed-64752502019-05-21 Influence of political and medical leaders on parental perception of vaccination: a cross-sectional survey in Australia Zhang, Elissa J Chughtai, Abrar Ahmad Heywood, Anita MacIntyre, Chandini Raina BMJ Open Public Health OBJECTIVES: The aim of this survey was to investigate parental vaccination attitudes and responses to vaccine-related media messages from political and medical leaders. DESIGN: This was a cross-sectional study using a semiquantitative questionnaire. Data were analysed using descriptive statistics, X(2) tests and logistic regression. SETTING: Data were collected from a web-based questionnaire distributed in Australia by a market research company in May of 2017. PARTICIPANTS: 411 participants with at least one child under 5 were included in this study. The sample was designed to be representative of Australia in terms of gender and state of residence. PRIMARY AND SECONDARY OUTCOME MEASURES: The primary outcome measures were parental attitudes towards childhood immunisation before and after viewing vaccine-related messages from political and medical leaders, including Donald Trump (USA), Pauline Hanson (Australia) and Michael Gannon (Australia). Parents were classified as having ‘susceptible’ (not fixed) or ‘fixed’ (positive or negative) views towards vaccination based on a series of questions. RESULTS: Parents with fixed vaccination views constituted 23.8% (n=98) of the total sample; 21.7% (n=89) were pro-vaccination and 2.2% (n=9) were anti-vaccination. The remaining 76.2% of participants were classified as having susceptible views towards vaccination. Susceptible parents were more likely to report a change in their willingness to vaccinate after watching vaccine-related messages compared with fixed-view parents, regardless of whether the messaging was positive or negative (Trump OR 2.54, 95% CI (1.29 to 5.00); Hanson OR 2.64, 95% CI (1.26 to 5.52); Gannon OR 2.64, 95% CI (1.26 to 5.52)). Susceptible parents were more likely than fixed-view parents to report increased vaccine hesitancy after viewing negative vaccine messages (Trump OR 2.14, 95% CI (1.11 to 4.14), Hanson OR 2.34, 95% CI (1.21 to 4.50)). CONCLUSIONS: The findings suggest that most parents including the vaccinating majorty are susceptible to vaccine messaging from political and medical leaders. Categorising parents as ‘fixed-view’ or ‘susceptible’ can be a useful strategy for designing and implementing future vaccine promotion interventions. BMJ Publishing Group 2019-03-26 /pmc/articles/PMC6475250/ /pubmed/30914408 http://dx.doi.org/10.1136/bmjopen-2018-025866 Text en © Author(s) (or their employer(s)) 2019. Re-use permitted under CC BY-NC. No commercial re-use. See rights and permissions. Published by BMJ. This is an open access article distributed in accordance with the Creative Commons Attribution Non Commercial (CC BY-NC 4.0) license, which permits others to distribute, remix, adapt, build upon this work non-commercially, and license their derivative works on different terms, provided the original work is properly cited, appropriate credit is given, any changes made indicated, and the use is non-commercial. See: http://creativecommons.org/licenses/by-nc/4.0/. |
spellingShingle | Public Health Zhang, Elissa J Chughtai, Abrar Ahmad Heywood, Anita MacIntyre, Chandini Raina Influence of political and medical leaders on parental perception of vaccination: a cross-sectional survey in Australia |
title | Influence of political and medical leaders on parental perception of vaccination: a cross-sectional survey in Australia |
title_full | Influence of political and medical leaders on parental perception of vaccination: a cross-sectional survey in Australia |
title_fullStr | Influence of political and medical leaders on parental perception of vaccination: a cross-sectional survey in Australia |
title_full_unstemmed | Influence of political and medical leaders on parental perception of vaccination: a cross-sectional survey in Australia |
title_short | Influence of political and medical leaders on parental perception of vaccination: a cross-sectional survey in Australia |
title_sort | influence of political and medical leaders on parental perception of vaccination: a cross-sectional survey in australia |
topic | Public Health |
url | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6475250/ https://www.ncbi.nlm.nih.gov/pubmed/30914408 http://dx.doi.org/10.1136/bmjopen-2018-025866 |
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