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Corporate image as a mediator between service quality and customer satisfaction: difference across categorized exhibitors

Impact of service quality and corporate image on satisfaction and loyalty behavioral intention are explored by using the PLS-SEM (Partial Least Squares Structural Equation Modeling) analysis for the exhibition industry. Service quality has a significant enhancing effect on the corporate image of the...

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Detalles Bibliográficos
Autores principales:	Chien, LiHsien, Chi, ShuYi
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	Elsevier 2019
Materias:	Article
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6475653/ https://www.ncbi.nlm.nih.gov/pubmed/31016259 http://dx.doi.org/10.1016/j.heliyon.2019.e01307

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