Cargando…
Conceptualization, measurement and effects of positional issues in the Canadian electoral context
It is a well-known fact that the major Canadian political parties now use political marketing tools to segment the electorate and target specific groups of voters. Positional issues are at the centre of this type of micro-targeting strategy. This article demonstrates that positional issues played a...
| Autores principales: | , |
|---|---|
| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Elsevier
2019
|
| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6475873/ https://www.ncbi.nlm.nih.gov/pubmed/31025009 http://dx.doi.org/10.1016/j.heliyon.2019.e01453 |