Which Role Model Is More Effective in Entrepreneurship Education? An Investigation of Storytelling on Individual’s Entrepreneurial Intention

Entrepreneurial stories, such as the breathtaking experience of Steve Jobs, are often adopted as an effective teaching instrument to promote individuals’ entrepreneurial intentions in entrepreneurship education. Prior research highlights the role model’s influence and the positive effect of entrepre...

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Detalles Bibliográficos
Autores principales: Liu, Feng, Ma, Jiangshui, Li, Ran
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2019
Materias:
Psychology
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6491568/
https://www.ncbi.nlm.nih.gov/pubmed/31068853
http://dx.doi.org/10.3389/fpsyg.2019.00837

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6491568/
https://www.ncbi.nlm.nih.gov/pubmed/31068853
http://dx.doi.org/10.3389/fpsyg.2019.00837

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