How Preferred Brands Relate to the Self: The Effect of Brand Preference, Product Involvement, and Information Valence on Brand-Related Memory

This study adopted the paradigm of the self-reference effect to explore how brand preference, product involvement, and information valence affects brand-related memory by three experiments. Experiment 1 examined memory differences between positive/negative information of self-/other-preferred brands...

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Detalles Bibliográficos
Autores principales: Feng, Rui, Ma, Weijun, Liu, Ruobing, Zhang, Miao, Zheng, Ziyi, Qing, Ting, Xi, Juzhe, Lai, Xinzhen, Qian, Cen
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2019
Materias:
Psychology
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6499029/
https://www.ncbi.nlm.nih.gov/pubmed/31105609
http://dx.doi.org/10.3389/fpsyg.2019.00783

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