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Facebook ads to the rescue? Recruiting a hard to reach population into an Internet-based behavioral health intervention trial

OBJECTIVE: Facebook (FB) ads are touted as a way to facilitate recruitment of hard to reach participants into digital health research but the evidence has been mixed. This study aimed to empirically evaluate the impact and cost-effectiveness of paid ads for recruitment into a national trial testing...

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Detalles Bibliográficos
Autores principales:	Wozney, Lori, Turner, Karen, Rose-Davis, Benjamin, McGrath, Patrick J.
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	Elsevier 2019
Materias:	Article
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6500917/ https://www.ncbi.nlm.nih.gov/pubmed/31080751 http://dx.doi.org/10.1016/j.invent.2019.100246

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