Qualified Health Claim Language affects Purchase Intentions for Green Tea Products in the United States

Qualified health claims (QHC) describe diet–disease relationships and summarize the quality and strength of evidence for a claim. Companies assert that QHCs increase sales and take legal action to ensure claims reflect their interests. Yet, there is no empirical evidence that QHCs influence consumer...

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Detalles Bibliográficos
Autores principales: Berhaupt-Glickstein, Amanda, Hooker, Neal H., Hallman, William K.
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2019
Materias:
Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6521090/
https://www.ncbi.nlm.nih.gov/pubmed/31022930
http://dx.doi.org/10.3390/nu11040921

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6521090/
https://www.ncbi.nlm.nih.gov/pubmed/31022930
http://dx.doi.org/10.3390/nu11040921

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