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How to quantify social media influencers: An empirical application at the Teatro alla Scala
A topic of primary importance for organizations is the ability to identify and appraise Social Media Influencers (SMIs), given their key role in affecting conversations and interactions on social media. According to the current research in this area, influencers make up a single category of social m...
| Autores principales: | , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Elsevier
2019
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6522665/ https://www.ncbi.nlm.nih.gov/pubmed/31193209 http://dx.doi.org/10.1016/j.heliyon.2019.e01677 |