Consumer Neuroscience and Digital/Social Media Health/Social Cause Advertisement Effectiveness

This research investigated the use of consumer neuroscience to improve and determine the effectiveness of action/emotion-based public health and social cause (HSC) advertisements. Action-based advertisements ask individuals to ‘do something’ such as ‘act’, ‘share’, make a ‘pledge’ or complete a ‘cha...

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Detalles Bibliográficos
Autores principales: Harris, Joanne M, Ciorciari, Joseph, Gountas, John
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2019
Materias:
Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6523507/
https://www.ncbi.nlm.nih.gov/pubmed/31003529
http://dx.doi.org/10.3390/bs9040042

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6523507/
https://www.ncbi.nlm.nih.gov/pubmed/31003529
http://dx.doi.org/10.3390/bs9040042

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