Cargando…

Consumer Neuroscience and Digital/Social Media Health/Social Cause Advertisement Effectiveness

This research investigated the use of consumer neuroscience to improve and determine the effectiveness of action/emotion-based public health and social cause (HSC) advertisements. Action-based advertisements ask individuals to ‘do something’ such as ‘act’, ‘share’, make a ‘pledge’ or complete a ‘cha...

Descripción completa

Detalles Bibliográficos
Autores principales:	Harris, Joanne M, Ciorciari, Joseph, Gountas, John
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	MDPI 2019
Materias:	Article
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6523507/ https://www.ncbi.nlm.nih.gov/pubmed/31003529 http://dx.doi.org/10.3390/bs9040042

Ejemplares similares

An EEG Study on Emotional Intelligence and Advertising Message Effectiveness
por: Ciorciari, Joseph, et al.
Publicado: (2019)

Prevalence and Global Health Implications of Social Media in Direct-to-Consumer Drug Advertising
por: Liang, Bryan A, et al.
Publicado: (2011)

Perception of Advertisements for Healthy Food on Social Media: Effect of Attitude on Consumers’ Response
por: Cuesta-Valiño, Pedro, et al.
Publicado: (2020)

Social media for arthritis-related comparative effectiveness and safety research and the impact of direct-to-consumer advertising
por: Curtis, Jeffrey R., et al.
Publicado: (2017)

Medical advertising on social media
por: Korn, Gustavo Polacow, et al.
Publicado: (2022)

Driving Consumer Value Co-creation and Purchase Intention by Social Media Advertising Value
por: Hussain, Ali, et al.
Publicado: (2022)

Editorial: Understanding social and psychological effects of social media on contemporary digital consumers
por: Zeng, Kevin J., et al.
Publicado: (2023)

Global Reach of Direct-to-Consumer Advertising Using Social Media for Illicit Online Drug Sales
por: Mackey, Tim Ken, et al.
Publicado: (2013)

Digital screening method using social media advertising for the remote assessment of trigeminal neuralgia
por: Chen, Fu-Yu B, et al.
Publicado: (2023)

Social cognitive neuroscience in the digital age
por: Doheny, Margaret M., et al.
Publicado: (2023)

Digital public health interventions at scale: The impact of social media advertising on beliefs and outcomes related to COVID vaccines
por: Athey, Susan, et al.
Publicado: (2023)

Consumer Neuroscience-Based Metrics Predict Recall, Liking and Viewing Rates in Online Advertising
por: Guixeres, Jaime, et al.
Publicado: (2017)

Metaphorical or Straightforward? Comparing the Effectiveness of Different Types of Social Media Advertising
por: Ding, Xin, et al.
Publicado: (2022)

A Review on the Role of the Neuroscience of Flow States in the Modern World
por: Gold, Joshua, et al.
Publicado: (2020)

In search of time to bring the message on social media: Effects of temporal targeting and weather on digital consumers
por: Yoon, Gunwoo, et al.
Publicado: (2022)

A Neuroimaging Study of Personality Traits and Self-Reflection
por: Ciorciari, Joseph, et al.
Publicado: (2019)

Consumer self-reported and testosterone responses to advertising of luxury goods in social context
por: Pozharliev, Rumen, et al.
Publicado: (2021)

Social Advertising Effectiveness in Driving Action: A Study of Positive, Negative and Coactive Appeals on Social Media
por: Yousef, Murooj, et al.
Publicado: (2021)

The Effect of Doctor-Consumer Interaction on Social Media on Consumers’ Health Behaviors: Cross-Sectional Study
por: Wu, Tailai, et al.
Publicado: (2018)

How Affiliation Disclosure and Control Over User-Generated Comments Affects Consumer Health Knowledge and Behavior: A Randomized Controlled Experiment of Pharmaceutical Direct-to-Consumer Advertising on Social Media
por: DeAndrea, David Christopher, et al.
Publicado: (2016)

Use of persuasive strategies in food advertising on television and on social media in Brazil
por: Silva, Jéssica Moreira da, et al.
Publicado: (2021)

#DrinkResponsibly: Is it Old Wine of Advertising in the New Bottle of Social Media?
por: Kattula, Dheeraj, et al.
Publicado: (2022)

Advertising patterns of a fast-food chain on social media in Brazil
por: da Silva, Jéssica Moreira, et al.
Publicado: (2022)

Consumer Health-Related Activities on Social Media: Exploratory Study
por: Benetoli, Arcelio, et al.
Publicado: (2017)

The next hype in social media advertising: Examining virtual influencers’ brand endorsement effectiveness
por: Kim, Eunjin (Anna), et al.
Publicado: (2023)

Shopping on Social Media for a Cosmetic Surgeon? The Impact that Truth in Advertising Laws Have Had on Who Is Behind the Most Popular Social Media Accounts That Are Advertising Cosmetic Surgery Practices
por: Scarcella, Joshua, et al.
Publicado: (2022)

E-Cigarette Advertising in the UK: A Content Analysis of Traditional and Social Media Advertising to Observe Compliance with Current Regulations
por: Stead, Martine, et al.
Publicado: (2021)

Targeted advertisement of chlamydia screening on social media: A mixed-methods analysis
por: Nadarzynski, Tom, et al.
Publicado: (2019)

Impact of social media advertisements on the transmission dynamics of COVID-19 pandemic in India
por: Rai, Rajanish Kumar, et al.
Publicado: (2021)

The Use of Patient Photographs in Social Media and Advertising for Aesthetic and Plastic Surgery Journals
por: Mercer, Nigel S G
Publicado: (2022)

The Comprehensive Alcohol Advertising Ban in Lithuania: A Case Study of Social Media
por: Galkus, Lukas, et al.
Publicado: (2022)

Social Media, Digital Health Literacy, and Digital Ethics in the Light of Health Equity: IMIA Participatory Health and Social Media Working Group
por: Rivera-Romero, Octavio, et al.
Publicado: (2022)

The rise of digital direct-to-consumer advertising?: Comparison of direct-to-consumer advertising expenditure trends from publicly available data sources and global policy implications
por: Mackey, Tim K., et al.
Publicado: (2015)

Effects of Advertising: A Qualitative Analysis of Young Adults’ Engagement with Social Media About Food
por: Molenaar, Annika, et al.
Publicado: (2021)

What Are the Public Health Effects of Direct-to-Consumer Drug Advertising?
por: Almasi, Elizabeth A, et al.
Publicado: (2006)

Pain Research Forum: application of scientific social media frameworks in neuroscience
por: Das, Sudeshna, et al.
Publicado: (2014)

Detecting Suicide Ideation in the Era of Social Media: The Population Neuroscience Perspective
por: Morese, Rosalba, et al.
Publicado: (2022)

Consumer Advertising Can Be Misleading
por: Rickels, Karl
Publicado: (2006)

F120. USING DIGITAL MEDIA ADVERTISING IN EARLY PSYCHOSIS INTERVENTION
por: Birnbaum, Michael, et al.
Publicado: (2018)

Mobilizing social media users to become advertisers: Corporate hashtag campaigns as a public health concern
por: Laestadius, Linnea I, et al.
Publicado: (2017)

Cannot write session to /tmp/vufind_sessions/sess_j8219eml5f8ug0ku0be9mrhh87