A New Approach for Construction of Geodemographic Segmentation Model and Prediction Analysis

Customer retention is invariably the top priority of all consumer businesses, and certainly it is one of the most critical challenges as well. Identifying and gaining insights into the most probable cause of churn can save from five to ten times in terms of cost for the company compared with finding...

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Detalles Bibliográficos
Autores principales: Long, Hoang Viet, Son, Le Hoang, Khari, Manju, Arora, Kanika, Chopra, Siddharth, Kumar, Raghvendra, Le, Tuong, Baik, Sung Wook
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Hindawi 2019
Materias:
Research Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6545749/
https://www.ncbi.nlm.nih.gov/pubmed/31236109
http://dx.doi.org/10.1155/2019/9252837

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6545749/
https://www.ncbi.nlm.nih.gov/pubmed/31236109
http://dx.doi.org/10.1155/2019/9252837

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