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A New Approach for Construction of Geodemographic Segmentation Model and Prediction Analysis
Customer retention is invariably the top priority of all consumer businesses, and certainly it is one of the most critical challenges as well. Identifying and gaining insights into the most probable cause of churn can save from five to ten times in terms of cost for the company compared with finding...
| Autores principales: | , , , , , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Hindawi
2019
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6545749/ https://www.ncbi.nlm.nih.gov/pubmed/31236109 http://dx.doi.org/10.1155/2019/9252837 |