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The effectiveness of public health advertisements to promote health: a randomized-controlled trial on 794,000 participants

As public health advertisements move online, it becomes possible to run inexpensive randomized-controlled trials (RCTs) thereof. Here we report the results of an online RCT to improve food choices and integrate exercise into daily activities of internet users. People searching for pre-specified term...

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Detalles Bibliográficos
Autores principales: Yom-Tov, Elad, Shembekar, Jinia, Barclay, Sarah, Muennig, Peter
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Nature Publishing Group UK 2018
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6550260/
https://www.ncbi.nlm.nih.gov/pubmed/31304306
http://dx.doi.org/10.1038/s41746-018-0031-7