Effects of packaging design on sensory liking and willingness to purchase: A study using novel chocolate packaging

Packaging is the first impression consumers have of food products which determines likelihood of purchasing. Therefore, the objective of this study was to evaluate the effect of chocolate packaging design on sensory liking and willingness to purchase (WTP) of consumers (n = 75) under three condition...

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Detalles Bibliográficos
Autores principales: Gunaratne, Nadeesha M., Fuentes, Sigfredo, Gunaratne, Thejani M., Torrico, Damir Dennis, Francis, Caroline, Ashman, Hollis, Gonzalez Viejo, Claudia, Dunshea, Frank R.
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Elsevier 2019
Materias:
Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6556827/
https://www.ncbi.nlm.nih.gov/pubmed/31198862
http://dx.doi.org/10.1016/j.heliyon.2019.e01696

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6556827/
https://www.ncbi.nlm.nih.gov/pubmed/31198862
http://dx.doi.org/10.1016/j.heliyon.2019.e01696

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