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Measuring brand association strength with EEG: A single-trial N400 ERP study
Companies need to ensure that customers perceive their brands as intended, with strong and unique associations, when facing a competitive market. Traditionally, brand associations are measured using conventional techniques such as surveys and questionnaires albeit both conscious and unconscious fact...
| Autores principales: | , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
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Public Library of Science
2019
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6557491/ https://www.ncbi.nlm.nih.gov/pubmed/31181083 http://dx.doi.org/10.1371/journal.pone.0217125 |