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Nutritional Sustainability Inside–Marketing Sustainability as an Inherent Ingredient

Current discussions about the concept of nutritional sustainability show a high complexity of this topic leading to many different definitions. Regarding communication issues of nutritional sustainability between actors of food chains this complexity should be reduced. One opportunity to tackle thes...

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Detalles Bibliográficos
Autores principales: Bornkessel, Sabine, Smetana, Sergiy, Heinz, Volker
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2019
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6562278/
https://www.ncbi.nlm.nih.gov/pubmed/31245379
http://dx.doi.org/10.3389/fnut.2019.00084
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author Bornkessel, Sabine
Smetana, Sergiy
Heinz, Volker
author_facet Bornkessel, Sabine
Smetana, Sergiy
Heinz, Volker
author_sort Bornkessel, Sabine
collection PubMed
description Current discussions about the concept of nutritional sustainability show a high complexity of this topic leading to many different definitions. Regarding communication issues of nutritional sustainability between actors of food chains this complexity should be reduced. One opportunity to tackle these challenges of reducing complexity might be the concept of ingredient branding. Therefore, the aim of this mini-review is the identification of conditions for ingredient branding application as a communication strategy for nutritional sustainability which might overcome challenges in communicating the complexity between the different stakeholders of supply chains. In doing so, the specific case of agrifood chains is discussed based on the selected characteristics of globalization, increasing consumer demands, foods incorporating credence attributes and price. Along the agrifood chain, a sourcing strategy reflecting nutritional and sustainable aspects might lead to an ingredient branding strategy implying a brand policy for a special ingredient within the final product which is an important component but cannot be clearly recognized by the user. A “nutritional sustainability inside” strategy should reflect the multifaceted information along the agrifood chain and should be based on standardized criteria for nutritional sustainability.
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spelling pubmed-65622782019-06-26 Nutritional Sustainability Inside–Marketing Sustainability as an Inherent Ingredient Bornkessel, Sabine Smetana, Sergiy Heinz, Volker Front Nutr Nutrition Current discussions about the concept of nutritional sustainability show a high complexity of this topic leading to many different definitions. Regarding communication issues of nutritional sustainability between actors of food chains this complexity should be reduced. One opportunity to tackle these challenges of reducing complexity might be the concept of ingredient branding. Therefore, the aim of this mini-review is the identification of conditions for ingredient branding application as a communication strategy for nutritional sustainability which might overcome challenges in communicating the complexity between the different stakeholders of supply chains. In doing so, the specific case of agrifood chains is discussed based on the selected characteristics of globalization, increasing consumer demands, foods incorporating credence attributes and price. Along the agrifood chain, a sourcing strategy reflecting nutritional and sustainable aspects might lead to an ingredient branding strategy implying a brand policy for a special ingredient within the final product which is an important component but cannot be clearly recognized by the user. A “nutritional sustainability inside” strategy should reflect the multifaceted information along the agrifood chain and should be based on standardized criteria for nutritional sustainability. Frontiers Media S.A. 2019-06-06 /pmc/articles/PMC6562278/ /pubmed/31245379 http://dx.doi.org/10.3389/fnut.2019.00084 Text en Copyright © 2019 Bornkessel, Smetana and Heinz. http://creativecommons.org/licenses/by/4.0/ This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted, provided the original author(s) and the copyright owner(s) are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms.
spellingShingle Nutrition
Bornkessel, Sabine
Smetana, Sergiy
Heinz, Volker
Nutritional Sustainability Inside–Marketing Sustainability as an Inherent Ingredient
title Nutritional Sustainability Inside–Marketing Sustainability as an Inherent Ingredient
title_full Nutritional Sustainability Inside–Marketing Sustainability as an Inherent Ingredient
title_fullStr Nutritional Sustainability Inside–Marketing Sustainability as an Inherent Ingredient
title_full_unstemmed Nutritional Sustainability Inside–Marketing Sustainability as an Inherent Ingredient
title_short Nutritional Sustainability Inside–Marketing Sustainability as an Inherent Ingredient
title_sort nutritional sustainability inside–marketing sustainability as an inherent ingredient
topic Nutrition
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6562278/
https://www.ncbi.nlm.nih.gov/pubmed/31245379
http://dx.doi.org/10.3389/fnut.2019.00084
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