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Forgo or Go for One? The Unavailable Effect in Non-comparable Choice Sets
This research aimed to explore how consumers’ purchase behavior varies when they are faced with unavailable options in a non-comparable choice set. We investigated the unavailable effect based on goal-related mindsets theory and found that consumers with an activated which-to-buy mindset show higher...
| Autores principales: | , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Frontiers Media S.A.
2019
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6562309/ https://www.ncbi.nlm.nih.gov/pubmed/31244715 http://dx.doi.org/10.3389/fpsyg.2019.01257 |