How to Peddle Hope: An Analysis of YouTube Patient Testimonials of Unproven Stem Cell Treatments

Providers capitalize on patient testimonials to market unproven stem cell treatments (SCTs). We evaluated 159 YouTube videos and found patients discussed health improvements (91.2%), praised providers (53.5%), and recommended SCTs (28.9%). In over a third of the videos, providers posed questions to...

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Detalles Bibliográficos
Autores principales: Hawke, Bethany, Przybylo, Alexandra R., Paciulli, Danielle, Caulfield, Timothy, Zarzeczny, Amy, Master, Zubin
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Elsevier 2019
Materias:
Forum
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6565870/
https://www.ncbi.nlm.nih.gov/pubmed/31189092
http://dx.doi.org/10.1016/j.stemcr.2019.05.009
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author Hawke, Bethany
Przybylo, Alexandra R.
Paciulli, Danielle
Caulfield, Timothy
Zarzeczny, Amy
Master, Zubin
author_facet Hawke, Bethany
Przybylo, Alexandra R.
Paciulli, Danielle
Caulfield, Timothy
Zarzeczny, Amy
Master, Zubin
author_sort Hawke, Bethany
collection PubMed
description Providers capitalize on patient testimonials to market unproven stem cell treatments (SCTs). We evaluated 159 YouTube videos and found patients discussed health improvements (91.2%), praised providers (53.5%), and recommended SCTs (28.9%). In over a third of the videos, providers posed questions to patients, thereby directing narratives and making them a powerful marketing tool.
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spelling pubmed-65658702019-06-20 How to Peddle Hope: An Analysis of YouTube Patient Testimonials of Unproven Stem Cell Treatments Hawke, Bethany Przybylo, Alexandra R. Paciulli, Danielle Caulfield, Timothy Zarzeczny, Amy Master, Zubin Stem Cell Reports Forum Providers capitalize on patient testimonials to market unproven stem cell treatments (SCTs). We evaluated 159 YouTube videos and found patients discussed health improvements (91.2%), praised providers (53.5%), and recommended SCTs (28.9%). In over a third of the videos, providers posed questions to patients, thereby directing narratives and making them a powerful marketing tool. Elsevier 2019-06-11 /pmc/articles/PMC6565870/ /pubmed/31189092 http://dx.doi.org/10.1016/j.stemcr.2019.05.009 Text en © 2019 The Authors http://creativecommons.org/licenses/by-nc-nd/4.0/ This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/).
spellingShingle Forum
Hawke, Bethany
Przybylo, Alexandra R.
Paciulli, Danielle
Caulfield, Timothy
Zarzeczny, Amy
Master, Zubin
How to Peddle Hope: An Analysis of YouTube Patient Testimonials of Unproven Stem Cell Treatments
title How to Peddle Hope: An Analysis of YouTube Patient Testimonials of Unproven Stem Cell Treatments
title_full How to Peddle Hope: An Analysis of YouTube Patient Testimonials of Unproven Stem Cell Treatments
title_fullStr How to Peddle Hope: An Analysis of YouTube Patient Testimonials of Unproven Stem Cell Treatments
title_full_unstemmed How to Peddle Hope: An Analysis of YouTube Patient Testimonials of Unproven Stem Cell Treatments
title_short How to Peddle Hope: An Analysis of YouTube Patient Testimonials of Unproven Stem Cell Treatments
title_sort how to peddle hope: an analysis of youtube patient testimonials of unproven stem cell treatments
topic Forum
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6565870/
https://www.ncbi.nlm.nih.gov/pubmed/31189092
http://dx.doi.org/10.1016/j.stemcr.2019.05.009
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