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Children and adolescents' exposure to food and beverage marketing in social media apps

BACKGROUND: Unhealthy food marketing is a powerful determinant of unhealthy diets and obesity among children. Although it is known that food marketers target young people on social media, no study has yet quantified children's exposure on these platforms. OBJECTIVES: To compare the frequency an...

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Autores principales: Potvin Kent, Monique, Pauzé, Elise, Roy, Elisabeth‐Anne, de Billy, Nicholas, Czoli, Christine
Formato: Online Artículo Texto
Lenguaje:English
Publicado: John Wiley and Sons Inc. 2019
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6590224/
https://www.ncbi.nlm.nih.gov/pubmed/30690924
http://dx.doi.org/10.1111/ijpo.12508
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author Potvin Kent, Monique
Pauzé, Elise
Roy, Elisabeth‐Anne
de Billy, Nicholas
Czoli, Christine
author_facet Potvin Kent, Monique
Pauzé, Elise
Roy, Elisabeth‐Anne
de Billy, Nicholas
Czoli, Christine
author_sort Potvin Kent, Monique
collection PubMed
description BACKGROUND: Unhealthy food marketing is a powerful determinant of unhealthy diets and obesity among children. Although it is known that food marketers target young people on social media, no study has yet quantified children's exposure on these platforms. OBJECTIVES: To compare the frequency and healthfulness of food marketing seen by children and adolescents on social media apps as well as estimate their weekly exposure. METHODS: 101 children and adolescents (ages 7‐16 years) completed a survey on their media use and were recorded using their two favourite social media apps for 5 minutes each on the mobile device they usually use. Recordings of app use were reviewed to identify food marketing exposures. RESULTS: Overall, 72% of participants were exposed to food marketing. Of the 215 food marketing exposures identified, most promoted unhealthy products such as fast food (44%) and sugar‐sweetened beverages (9%). Adolescents viewed more instances of food marketing, on average, per 10‐minute period compared with children (Mean [SD] = 2.6 [2.7] versus 1.4 [2.1], U = 1606, z = 2.94, P = 0.003). It was also estimated that children and adolescents see food marketing 30 and 189 times on average per week on social media apps, respectively. CONCLUSIONS: Statutory regulations restricting unhealthy food marketing to adolescents and children on social media should be considered.
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spelling pubmed-65902242019-07-08 Children and adolescents' exposure to food and beverage marketing in social media apps Potvin Kent, Monique Pauzé, Elise Roy, Elisabeth‐Anne de Billy, Nicholas Czoli, Christine Pediatr Obes Original Research BACKGROUND: Unhealthy food marketing is a powerful determinant of unhealthy diets and obesity among children. Although it is known that food marketers target young people on social media, no study has yet quantified children's exposure on these platforms. OBJECTIVES: To compare the frequency and healthfulness of food marketing seen by children and adolescents on social media apps as well as estimate their weekly exposure. METHODS: 101 children and adolescents (ages 7‐16 years) completed a survey on their media use and were recorded using their two favourite social media apps for 5 minutes each on the mobile device they usually use. Recordings of app use were reviewed to identify food marketing exposures. RESULTS: Overall, 72% of participants were exposed to food marketing. Of the 215 food marketing exposures identified, most promoted unhealthy products such as fast food (44%) and sugar‐sweetened beverages (9%). Adolescents viewed more instances of food marketing, on average, per 10‐minute period compared with children (Mean [SD] = 2.6 [2.7] versus 1.4 [2.1], U = 1606, z = 2.94, P = 0.003). It was also estimated that children and adolescents see food marketing 30 and 189 times on average per week on social media apps, respectively. CONCLUSIONS: Statutory regulations restricting unhealthy food marketing to adolescents and children on social media should be considered. John Wiley and Sons Inc. 2019-01-28 2019-06 /pmc/articles/PMC6590224/ /pubmed/30690924 http://dx.doi.org/10.1111/ijpo.12508 Text en © 2019 The Authors. Pediatric Obesity published by John Wiley & Sons Ltd on behalf of World Obesity Federation This is an open access article under the terms of the http://creativecommons.org/licenses/by-nc/4.0/ License, which permits use, distribution and reproduction in any medium, provided the original work is properly cited and is not used for commercial purposes.
spellingShingle Original Research
Potvin Kent, Monique
Pauzé, Elise
Roy, Elisabeth‐Anne
de Billy, Nicholas
Czoli, Christine
Children and adolescents' exposure to food and beverage marketing in social media apps
title Children and adolescents' exposure to food and beverage marketing in social media apps
title_full Children and adolescents' exposure to food and beverage marketing in social media apps
title_fullStr Children and adolescents' exposure to food and beverage marketing in social media apps
title_full_unstemmed Children and adolescents' exposure to food and beverage marketing in social media apps
title_short Children and adolescents' exposure to food and beverage marketing in social media apps
title_sort children and adolescents' exposure to food and beverage marketing in social media apps
topic Original Research
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6590224/
https://www.ncbi.nlm.nih.gov/pubmed/30690924
http://dx.doi.org/10.1111/ijpo.12508
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