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Positive and negative incentive contrasts lead to relative value perception in ants
Humans usually assess things not according to their absolute value, but relative to reference points – a main tenant of Prospect Theory. For example, people rate a new salary relative to previous salaries and salaries of their peers, rather than absolute income. We demonstrate a similar effect in an...
| Autores principales: | , , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
eLife Sciences Publications, Ltd
2019
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6606023/ https://www.ncbi.nlm.nih.gov/pubmed/31262401 http://dx.doi.org/10.7554/eLife.45450 |