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Can Brain Waves Really Tell If a Product Will Be Purchased? Inferring Consumer Preferences From Single-Item Brain Potentials

Recent research has shown that event-related brain potentials (ERPs) recorded while participants view lists of different consumer goods can be modulated by their preferences toward these products. However, it remains largely unknown whether ERP activity specific to a single consumer item can be info...

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Detalles Bibliográficos
Autores principales:	Goto, Nobuhiko, Lim, Xue Li, Shee, Dexter, Hatano, Aya, Khong, Kok Wei, Buratto, Luciano Grüdtner, Watabe, Motoki, Schaefer, Alexandre
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	Frontiers Media S.A. 2019
Materias:	Neuroscience
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6611214/ https://www.ncbi.nlm.nih.gov/pubmed/31316357 http://dx.doi.org/10.3389/fnint.2019.00019

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