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Problematic Attachment to Social Media: Five Behavioural Archetypes

Today, social media play an important role in people’s daily lives. Many people use social media to satisfy their personal and social needs, such as enhancing self-image, acquiring self-esteem, and gaining popularity. However, when social media are used obsessively and excessively, behavioural addic...

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Detalles Bibliográficos
Autores principales: Altuwairiqi, Majid, Jiang, Nan, Ali, Raian
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2019
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6617270/
https://www.ncbi.nlm.nih.gov/pubmed/31212899
http://dx.doi.org/10.3390/ijerph16122136
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author Altuwairiqi, Majid
Jiang, Nan
Ali, Raian
author_facet Altuwairiqi, Majid
Jiang, Nan
Ali, Raian
author_sort Altuwairiqi, Majid
collection PubMed
description Today, social media play an important role in people’s daily lives. Many people use social media to satisfy their personal and social needs, such as enhancing self-image, acquiring self-esteem, and gaining popularity. However, when social media are used obsessively and excessively, behavioural addiction symptoms can occur, leading to negative impacts on one’s life, which is defined as a problematic attachment to social media. Research suggests that tools can be provided to assist the change of problematic attachment behaviour, but it remains unclear how such tools should be designed and personalised to meet individual needs and profiles. This study makes the first attempt to tackle this problem by developing five behavioural archetypes, characterising how social media users differ in their problematic attachments to them. The archetypes are meant to facilitate effective ideation, creativity, and communication during the design process and helping the elicitation and customisation of the variability in the requirements and design of behaviour change tools for combatting problematic usage of social media. This was achieved by using a four-phase qualitative study where the diary study method was considered at the initial stage, and also the refinement and confirmation stage, to enhance ecological validity.
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spelling pubmed-66172702019-07-18 Problematic Attachment to Social Media: Five Behavioural Archetypes Altuwairiqi, Majid Jiang, Nan Ali, Raian Int J Environ Res Public Health Article Today, social media play an important role in people’s daily lives. Many people use social media to satisfy their personal and social needs, such as enhancing self-image, acquiring self-esteem, and gaining popularity. However, when social media are used obsessively and excessively, behavioural addiction symptoms can occur, leading to negative impacts on one’s life, which is defined as a problematic attachment to social media. Research suggests that tools can be provided to assist the change of problematic attachment behaviour, but it remains unclear how such tools should be designed and personalised to meet individual needs and profiles. This study makes the first attempt to tackle this problem by developing five behavioural archetypes, characterising how social media users differ in their problematic attachments to them. The archetypes are meant to facilitate effective ideation, creativity, and communication during the design process and helping the elicitation and customisation of the variability in the requirements and design of behaviour change tools for combatting problematic usage of social media. This was achieved by using a four-phase qualitative study where the diary study method was considered at the initial stage, and also the refinement and confirmation stage, to enhance ecological validity. MDPI 2019-06-17 2019-06 /pmc/articles/PMC6617270/ /pubmed/31212899 http://dx.doi.org/10.3390/ijerph16122136 Text en © 2019 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (http://creativecommons.org/licenses/by/4.0/).
spellingShingle Article
Altuwairiqi, Majid
Jiang, Nan
Ali, Raian
Problematic Attachment to Social Media: Five Behavioural Archetypes
title Problematic Attachment to Social Media: Five Behavioural Archetypes
title_full Problematic Attachment to Social Media: Five Behavioural Archetypes
title_fullStr Problematic Attachment to Social Media: Five Behavioural Archetypes
title_full_unstemmed Problematic Attachment to Social Media: Five Behavioural Archetypes
title_short Problematic Attachment to Social Media: Five Behavioural Archetypes
title_sort problematic attachment to social media: five behavioural archetypes
topic Article
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6617270/
https://www.ncbi.nlm.nih.gov/pubmed/31212899
http://dx.doi.org/10.3390/ijerph16122136
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