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Virtual Reality in Marketing: A Framework, Review, and Research Agenda

Marketing scholars and practitioners are showing increasing interest in Extended Reality (XR) technologies (XRs), such as virtual reality (VR), augmented reality (AR), and mixed reality (MR), as very promising technological tools for producing satisfactory consumer experiences that mirror those expe...

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Detalles Bibliográficos
Autores principales:	Alcañiz, Mariano, Bigné, Enrique, Guixeres, Jaime
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	Frontiers Media S.A. 2019
Materias:	Psychology
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6624736/ https://www.ncbi.nlm.nih.gov/pubmed/31333548 http://dx.doi.org/10.3389/fpsyg.2019.01530

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