Cargando…

Virtual Reality in Marketing: A Framework, Review, and Research Agenda

Marketing scholars and practitioners are showing increasing interest in Extended Reality (XR) technologies (XRs), such as virtual reality (VR), augmented reality (AR), and mixed reality (MR), as very promising technological tools for producing satisfactory consumer experiences that mirror those expe...

Descripción completa

Detalles Bibliográficos
Autores principales:	Alcañiz, Mariano, Bigné, Enrique, Guixeres, Jaime
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	Frontiers Media S.A. 2019
Materias:	Psychology
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6624736/ https://www.ncbi.nlm.nih.gov/pubmed/31333548 http://dx.doi.org/10.3389/fpsyg.2019.01530

Ejemplares similares

Do You See What I See? Effectiveness of 360-Degree vs. 2D Video Ads Using a Neuroscience Approach
por: Ausin-Azofra, Jose M., et al.
Publicado: (2021)

Virtual Reality as a New Approach for Risk Taking Assessment
por: de-Juan-Ripoll, Carla, et al.
Publicado: (2018)

Emotion Recognition in Immersive Virtual Reality: From Statistics to Affective Computing
por: Marín-Morales, Javier, et al.
Publicado: (2020)

Consumer Neuroscience-Based Metrics Predict Recall, Liking and Viewing Rates in Online Advertising
por: Guixeres, Jaime, et al.
Publicado: (2017)

Development and Calibration of an Eye-Tracking Fixation Identification Algorithm for Immersive Virtual Reality
por: Llanes-Jurado, Jose, et al.
Publicado: (2020)

Recognizing Personality Traits Using Consumer Behavior Patterns in a Virtual Retail Store
por: Khatri, Jaikishan, et al.
Publicado: (2022)

Marketing de destinos turísticos : análisis y estrategias de desarrollo /
por: Bigné Alcañiz, Enrique
Publicado: (2000)

Heart rate variability analysis for the assessment of immersive emotional arousal using virtual reality: Comparing real and virtual scenarios
por: Marín-Morales, Javier, et al.
Publicado: (2021)

Virtual Reality as an Emerging Methodology for Leadership Assessment and Training
por: Alcañiz, Mariano, et al.
Publicado: (2018)

The Past, Present, and Future of Virtual and Augmented Reality Research: A Network and Cluster Analysis of the Literature
por: Cipresso, Pietro, et al.
Publicado: (2018)

Affective computing in virtual reality: emotion recognition from brain and heartbeat dynamics using wearable sensors
por: Marín-Morales, Javier, et al.
Publicado: (2018)

User-Centered Virtual Reality for Promoting Relaxation: An Innovative Approach
por: Pizzoli, Silvia Francesca Maria, et al.
Publicado: (2019)

Virtual reality stimulation and organizational neuroscience for the assessment of empathy
por: Parra Vargas, Elena, et al.
Publicado: (2022)

Augmented Reality Marketing: A Systematic Literature Review and an Agenda for Future Inquiry
por: Du, Zhao, et al.
Publicado: (2022)

Combining Virtual Reality and Machine Learning for Leadership Styles Recognition
por: Parra, Elena, et al.
Publicado: (2022)

A Virtual Versus an Augmented Reality Cooking Task Based-Tools: A Behavioral and Physiological Study on the Assessment of Executive Functions
por: Chicchi Giglioli, Irene Alice, et al.
Publicado: (2019)

Evaluation of the Virtual Economic Effect of Tourism Product Emotional Marketing Based on Virtual Reality
por: Talafubieke, Manati, et al.
Publicado: (2021)

Feasibility of a walking virtual reality system for rehabilitation: objective and subjective parameters
por: Borrego, Adrián, et al.
Publicado: (2016)

The reality of virtual reality
por: Schöne, Benjamin, et al.
Publicado: (2023)

The whole-body motor skills of children with autism spectrum disorder taking goal-directed actions in virtual reality
por: Minissi, Maria Eleonora, et al.
Publicado: (2023)

The impact of perception and presence on emotional reactions: a review of research in virtual reality
por: Diemer, Julia, et al.
Publicado: (2015)

A Methodological Framework for Assessing Social Presence in Music Interactions in Virtual Reality
por: Van Kerrebroeck, Bavo, et al.
Publicado: (2021)

360° Virtual Reality: A SWOT Analysis in Comparison to Virtual Reality
por: Kittel, Aden, et al.
Publicado: (2020)

Motivation in the metaverse: A dual-process approach to consumer choices in a virtual reality supermarket
por: Saffari, Farzad, et al.
Publicado: (2023)

Embodiment and Presence in Virtual Reality After Stroke. A Comparative Study With Healthy Subjects
por: Borrego, Adrián, et al.
Publicado: (2019)

Real vs. immersive-virtual emotional experience: Analysis of psycho-physiological patterns in a free exploration of an art museum
por: Marín-Morales, Javier, et al.
Publicado: (2019)

From virtual reality to augmented reality: A neuromarketing perspective
por: Russo, Vincenzo, et al.
Publicado: (2022)

Model of Illusions and Virtual Reality
por: Gonzalez-Franco, Mar, et al.
Publicado: (2017)

Is Consciousness First in Virtual Reality?
por: Slater, Mel, et al.
Publicado: (2022)

Editorial: Virtual reality and empathy
por: Seinfeld, Sofia, et al.
Publicado: (2022)

A framework for antecedents of social entrepreneurial intention: Empirical evidence and research agenda
por: Bergner, Sabine, et al.
Publicado: (2022)

A Novel Integrating Virtual Reality Approach for the Assessment of the Attachment Behavioral System
por: Chicchi Giglioli, Irene Alice, et al.
Publicado: (2017)

Presence and Cybersickness in Virtual Reality Are Negatively Related: A Review
por: Weech, Séamas, et al.
Publicado: (2019)

Access to Nature via Virtual Reality: A Mini-Review
por: Li, Hansen, et al.
Publicado: (2021)

Views of Practitioners and Researchers on the Use of Virtual Reality in Treatments for Substance Use Disorders
por: Skeva, Rigina, et al.
Publicado: (2021)

Fostering flow experiences at work: a framework and research agenda for developing flow interventions
por: Bartholomeyczik, Karen, et al.
Publicado: (2023)

Embodiment in Virtual Reality Intensifies Emotional Responses to Virtual Stimuli
por: Gall, Dominik, et al.
Publicado: (2021)

Virtual fashion experiences in virtual reality fashion show spaces
por: Kim, Se Jin
Publicado: (2023)

Virtual reality and consciousness inference in dreaming
por: Hobson, J. Allan, et al.
Publicado: (2014)

The Potential of Virtual Reality for the Investigation of Awe
por: Chirico, Alice, et al.
Publicado: (2016)

Cannot write session to /tmp/vufind_sessions/sess_6jmtcpd3jl21mqe3hfb0hprhsf