How Not to Fall for the White Bear: Combined Frequency and Recency Manipulations Diminish Negation Effects on Overt Behavior

Processing negated mental representations comes with a price: Not only are negations harder to resolve than affirmative statements, but they may even invoke ironic effects, producing the exact opposite of the intended outcome. Negation effects also behave ironically when subjected to high-frequency training; when they are confronted often, the difficulty to process negations strangely increases. Here we show that negation effects can be mitigated under certain circumstances. Based on models of cognitive control and conflict adaptation, we hypothesized that negation effects diminish when two criteria are met: negations have to be resolved not only frequently, but also just recently. We confirmed this prediction in two experiments by using an innovative, two-dimensional finger tracking design, in which we measured the influence of the original semantic content during negation processing via temporal and spatial measures. Negation effects were present throughout the experiment, but were reduced after recent negations, particularly during or after a high-frequency negation context. The combined influence of frequency and recency thus seems to be the most successful and promising attempt to mitigate ironic negation effects on overt behavior.