Connectivity between visual and auditory cortices mediates the influence of argument strength on the effectiveness of smoking-cessation videos among smokers low in sensation seeking

PURPOSE: Argument strength (AS) is a validated measure of persuasiveness that has been identified as one of the key variables determining the effectiveness of video ads. Smoking-cessation videos with high AS are more effective at reducing smoking behavior than videos with low AS. The neural processe...

Descripción completa

Detalles Bibliográficos
Autores principales: Shi, Zhenhao, Wang, An-Li, Aronowitz, Catherine A, Cappella, Joseph N, Romer, Daniel, Langleben, Daniel D
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Dove 2019
Materias:
Original Research
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6645608/
https://www.ncbi.nlm.nih.gov/pubmed/31410074
http://dx.doi.org/10.2147/PRBM.S183394

Ejemplares similares

Ejemplares similares