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Consumer Acceptability, Eye Fixation, and Physiological Responses: A Study of Novel and Familiar Chocolate Packaging Designs Using Eye-Tracking Devices

Eye fixations on packaging elements are not necessarily correlated to consumer attention or positive emotions towards those elements. This study aimed to assess links between the emotional responses of consumers and the eye fixations on areas of interest (AOI) of different chocolate packaging design...

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Detalles Bibliográficos
Autores principales:	Gunaratne, Nadeesha M., Fuentes, Sigfredo, Gunaratne, Thejani M., Torrico, Damir D., Ashman, Hollis, Francis, Caroline, Gonzalez Viejo, Claudia, Dunshea, Frank R.
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	MDPI 2019
Materias:	Article
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6679145/ https://www.ncbi.nlm.nih.gov/pubmed/31336908 http://dx.doi.org/10.3390/foods8070253

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