Perceived Situational Appropriateness as a Predictor of Consumers' Food and Beverage Choices

This research investigated whether perceived situational appropriateness (defined as the degree of fit between product and intended usage situations) is predictive of consumer choices for foods and beverages, on the theoretical premise that intended usage situation acts as a frame of reference in or...

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Detalles Bibliográficos
Autores principales: Giacalone, Davide, Jaeger, Sara R.
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2019
Materias:
Psychology
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6685410/
https://www.ncbi.nlm.nih.gov/pubmed/31417466
http://dx.doi.org/10.3389/fpsyg.2019.01743

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6685410/
https://www.ncbi.nlm.nih.gov/pubmed/31417466
http://dx.doi.org/10.3389/fpsyg.2019.01743

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