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The dataset for validation of customer inspiration construct in Malaysian context
This study intended to validate customer inspiration (CI)in Malaysian/developing country context. Data were collected from two different respondents for two studies - from Millennial customers of the auto industry and Generation Z customers of the smartphone industry. The survey conducted through a...
| Autores principales: | , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Elsevier
2019
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6698774/ https://www.ncbi.nlm.nih.gov/pubmed/31440536 http://dx.doi.org/10.1016/j.dib.2019.104131 |