Exploring the Transition to Fatherhood: Feasibility Study Using Social Media and Machine Learning

BACKGROUND: Fathers’ experiences across the transition to parenthood are underreported in the literature. Social media offers the potential to capture fathers’ experiences in real time and at scale while also removing the barriers that fathers typically face in participating in research and clinical care. OBJECTIVE: This study aimed to assess the feasibility of using social media data to map the discussion topics of fathers across the fatherhood transition. METHODS: Discussion threads from two Web-based parenting communities, r/Daddit and r/PreDaddit from the social media platform Reddit, were collected over a 2-week period, resulting in 1980 discussion threads contributed to by 5853 unique users. An unsupervised machine learning algorithm was then implemented to group discussion threads into topics within each community and across a combined collection of all discussion threads. RESULTS: Results demonstrated that men use Web-based communities to share the joys and challenges of the fatherhood experience. Minimal overlap in discussions was found between the 2 communities, indicating that distinct conversations are held on each forum. A range of social support techniques was demonstrated, with conversations characterized by encouragement, humor, and experience-based advice. CONCLUSIONS: This study demonstrates that rich data on fathers’ experiences can be sourced from social media and analyzed rapidly using automated techniques, providing an additional tool for researchers exploring fatherhood.