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Influence of Social Media on the Decision to Undergo a Cosmetic Procedure

There is a rise of cosmetic procedures in Saudi Arabia. Social media have become a popular means of advertisements for cosmetic professional providers. There are currently no studies that determine the relationship between viewing cosmetic surgery advertisements and considering undergoing cosmetic p...

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Autores principales: Arab, Khalid, Barasain, Omar, Altaweel, Abdullah, Alkhayyal, Jawaher, Alshiha, Lulwah, Barasain, Rana, Alessa, Rania, Alshaalan, Hayfaa
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Wolters Kluwer Health 2019
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6756652/
https://www.ncbi.nlm.nih.gov/pubmed/31592374
http://dx.doi.org/10.1097/GOX.0000000000002333
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author Arab, Khalid
Barasain, Omar
Altaweel, Abdullah
Alkhayyal, Jawaher
Alshiha, Lulwah
Barasain, Rana
Alessa, Rania
Alshaalan, Hayfaa
author_facet Arab, Khalid
Barasain, Omar
Altaweel, Abdullah
Alkhayyal, Jawaher
Alshiha, Lulwah
Barasain, Rana
Alessa, Rania
Alshaalan, Hayfaa
author_sort Arab, Khalid
collection PubMed
description There is a rise of cosmetic procedures in Saudi Arabia. Social media have become a popular means of advertisements for cosmetic professional providers. There are currently no studies that determine the relationship between viewing cosmetic surgery advertisements and considering undergoing cosmetic procedures in female university students in Saudi Arabia. METHODS: A cross-sectional study was conducted using an online survey. This survey determined the use of social media, cosmetic-related accounts followed by the respondent, and attitudes toward advertising for cosmetic treatments on social media. It also determines the influence of these accounts on female university students to consider undergoing cosmetic treatments in the future. The survey was distributed on multiple social media platforms and by Email. RESULTS: Out of 816 completed questionnaires, 48.5% reported being influenced by social media to consider undergoing cosmetic procedures. Respondents (51.4%) follow plastic surgeons on social media (P < 0.001). The most common reported number of hours of social media use per day was >5 hours per day (53.2%; P < 0.026). Statistical significance was considered in relation to reporting being influenced by social media to consider undergoing cosmetic procedures in the future. CONCLUSIONS: Our findings revealed that viewing cosmetic surgery–related material on social media, spending longer hours on social media platforms, and having negative self-views when viewing social media are associated with an increased likelihood of considering undergoing cosmetic procedures in the future. Future studies using a validated questionnaire that assesses the likelihood of being influenced by social media to undergo cosmetic treatments are encouraged.
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spelling pubmed-67566522019-10-07 Influence of Social Media on the Decision to Undergo a Cosmetic Procedure Arab, Khalid Barasain, Omar Altaweel, Abdullah Alkhayyal, Jawaher Alshiha, Lulwah Barasain, Rana Alessa, Rania Alshaalan, Hayfaa Plast Reconstr Surg Glob Open Original Article There is a rise of cosmetic procedures in Saudi Arabia. Social media have become a popular means of advertisements for cosmetic professional providers. There are currently no studies that determine the relationship between viewing cosmetic surgery advertisements and considering undergoing cosmetic procedures in female university students in Saudi Arabia. METHODS: A cross-sectional study was conducted using an online survey. This survey determined the use of social media, cosmetic-related accounts followed by the respondent, and attitudes toward advertising for cosmetic treatments on social media. It also determines the influence of these accounts on female university students to consider undergoing cosmetic treatments in the future. The survey was distributed on multiple social media platforms and by Email. RESULTS: Out of 816 completed questionnaires, 48.5% reported being influenced by social media to consider undergoing cosmetic procedures. Respondents (51.4%) follow plastic surgeons on social media (P < 0.001). The most common reported number of hours of social media use per day was >5 hours per day (53.2%; P < 0.026). Statistical significance was considered in relation to reporting being influenced by social media to consider undergoing cosmetic procedures in the future. CONCLUSIONS: Our findings revealed that viewing cosmetic surgery–related material on social media, spending longer hours on social media platforms, and having negative self-views when viewing social media are associated with an increased likelihood of considering undergoing cosmetic procedures in the future. Future studies using a validated questionnaire that assesses the likelihood of being influenced by social media to undergo cosmetic treatments are encouraged. Wolters Kluwer Health 2019-08-08 /pmc/articles/PMC6756652/ /pubmed/31592374 http://dx.doi.org/10.1097/GOX.0000000000002333 Text en Copyright © 2019 The Authors. Published by Wolters Kluwer Health, Inc. on behalf of The American Society of Plastic Surgeons. This is an open access article distributed under the Creative Commons Attribution License 4.0 (CCBY) (http://creativecommons.org/licenses/by/4.0/) , which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
spellingShingle Original Article
Arab, Khalid
Barasain, Omar
Altaweel, Abdullah
Alkhayyal, Jawaher
Alshiha, Lulwah
Barasain, Rana
Alessa, Rania
Alshaalan, Hayfaa
Influence of Social Media on the Decision to Undergo a Cosmetic Procedure
title Influence of Social Media on the Decision to Undergo a Cosmetic Procedure
title_full Influence of Social Media on the Decision to Undergo a Cosmetic Procedure
title_fullStr Influence of Social Media on the Decision to Undergo a Cosmetic Procedure
title_full_unstemmed Influence of Social Media on the Decision to Undergo a Cosmetic Procedure
title_short Influence of Social Media on the Decision to Undergo a Cosmetic Procedure
title_sort influence of social media on the decision to undergo a cosmetic procedure
topic Original Article
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6756652/
https://www.ncbi.nlm.nih.gov/pubmed/31592374
http://dx.doi.org/10.1097/GOX.0000000000002333
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