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Consumer Behaviour through the Eyes of Neurophysiological Measures: State-of-the-Art and Future Trends
The new technological advances achieved during the last decade allowed the scientific community to investigate and employ neurophysiological measures not only for research purposes but also for the study of human behaviour in real and daily life situations. The aim of this review is to understand ho...
| Autores principales: | , , , , , , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Hindawi
2019
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6766676/ https://www.ncbi.nlm.nih.gov/pubmed/31641346 http://dx.doi.org/10.1155/2019/1976847 |