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Consumers’ Implicit Motivation Of Purchasing Luxury Brands: An EEG Study

PURPOSE: This study aims to explore consumers’ implicit motivations for purchasing luxury brands based on the functional theories of attitudes by using event-related potentials (ERPs). METHODS: Brand authenticity and logo prominence were used to modulate the social-adjustive function and value-expre...

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Detalles Bibliográficos
Autores principales:	Zhang, Wuke, Jin, Jia, Wang, Ailian, Ma, Qingguo, Yu, Haihong
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	Dove 2019
Materias:	Original Research
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6768311/ https://www.ncbi.nlm.nih.gov/pubmed/31576184 http://dx.doi.org/10.2147/PRBM.S215751

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