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Who Buys Products with Nutrition and Health Claims? A Purchase Simulation with Eye Tracking on the Influence of Consumers’ Nutrition Knowledge and Health Motivation

Nutrition and health claims are seen as a way of promoting healthy aspects of food. However, the results of previous studies have been contradictory regarding the effect of these claims on purchase. This study aims to achieve a better understanding of how the consumer characteristics ‘nutrition know...

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Detalles Bibliográficos
Autores principales:	Steinhauser, Johann, Janssen, Meike, Hamm, Ulrich
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	MDPI 2019
Materias:	Article
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6769812/ https://www.ncbi.nlm.nih.gov/pubmed/31547369 http://dx.doi.org/10.3390/nu11092199

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