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Testing Model of Purchase Intention for Fast Food in Mexico: How do Consumers React to Food Values, Positive Anticipated Emotions, Attitude toward the Brand, and Attitude toward Eating Hamburgers?

This research investigated the effect of the food values, positive anticipated emotions, attitude toward the brand, and attitude toward eating a hamburger on purchase intention in fast-food restaurants in Mexico conjointly. The purpose of this study was to discover which variables influenced the con...

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Detalles Bibliográficos
Autores principales:	Pérez-Villarreal, Héctor Hugo, Martínez-Ruiz, María Pilar, Izquierdo-Yusta, Alicia
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	MDPI 2019
Materias:	Article
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6770273/ https://www.ncbi.nlm.nih.gov/pubmed/31461849 http://dx.doi.org/10.3390/foods8090369

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