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Pro-tobacco marketing and anti-tobacco campaigns aimed at vulnerable populations: A review of the literature

INTRODUCTION: We reviewed research literature on pro-tobacco marketing and anti-tobacco campaigns targeting eight vulnerable populations to determine key findings and research gaps. Results can inform tobacco policy and control efforts and the design of public education campaigns for these groups. M...

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Autores principales: Cruz, Tess Boley, Rose, Shyanika W., Lienemann, Brianna A., Byron, M. Justin, Meissner, Helen I., Baezconde-Garbanati, Lourdes, Huang, Li-Ling, Carroll, Dana M., Soto, Claradina, Unger, Jennifer B.
Formato: Online Artículo Texto
Lenguaje:English
Publicado: European Publishing on behalf of the International Society for the Prevention of Tobacco Induced Diseases (ISPTID) 2019
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6770621/
https://www.ncbi.nlm.nih.gov/pubmed/31582956
http://dx.doi.org/10.18332/tid/111397
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author Cruz, Tess Boley
Rose, Shyanika W.
Lienemann, Brianna A.
Byron, M. Justin
Meissner, Helen I.
Baezconde-Garbanati, Lourdes
Huang, Li-Ling
Carroll, Dana M.
Soto, Claradina
Unger, Jennifer B.
author_facet Cruz, Tess Boley
Rose, Shyanika W.
Lienemann, Brianna A.
Byron, M. Justin
Meissner, Helen I.
Baezconde-Garbanati, Lourdes
Huang, Li-Ling
Carroll, Dana M.
Soto, Claradina
Unger, Jennifer B.
author_sort Cruz, Tess Boley
collection PubMed
description INTRODUCTION: We reviewed research literature on pro-tobacco marketing and anti-tobacco campaigns targeting eight vulnerable populations to determine key findings and research gaps. Results can inform tobacco policy and control efforts and the design of public education campaigns for these groups. METHODS: Five journal databases in medicine, communication, and science, were used to identify 8875 peer-reviewed, original articles in English, published in the period 2004–2018. There were 144 articles that met inclusion criteria on pro-tobacco marketing or anti-tobacco campaigns aimed at eight US groups: women of reproductive age, racial/ethnic minority groups (African American, Hispanic/Latino, Asian/Pacific Islander and American Indian/Alaska Native), Lesbian/Gay/Bisexual/Transgender (LGBT) populations, groups with low socioeconomic status, rural/inner city residents, military/veterans, and people with mental health or medical co-morbidities. We summarized the number of articles for each population, type of tobacco, and pro-tobacco or anti-tobacco focus. Narrative summaries were organized by population and by pro-tobacco or anti-tobacco focus, with key strategies and gaps by group. RESULTS: There were more studies on pro-tobacco marketing rather than anti-tobacco campaigns, and on cigarettes rather than other tobacco products. Major gaps included studies on Asian Americans, American Indian/Alaska Natives, pregnant women, LGBT populations, and those with mental health or medical co-morbidities. Gaps related to tobacco products were found for hookah, snus, and pipe/roll-your-own tobacco in the pro-tobacco studies, and for all products except cigarettes in anti-tobacco studies. Common tobacco industry methods used were tailoring of product and package design and messages that were used to reach and appeal to different sociodemographic groups. Studies varied by research design making it difficult to compare results. CONCLUSIONS: We found major research gaps for specific groups and tobacco products. Public education campaigns need a stronger foundation in empirical studies focused on these populations. Research and practice would benefit from studies that permit comparisons across studies.
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spelling pubmed-67706212019-10-03 Pro-tobacco marketing and anti-tobacco campaigns aimed at vulnerable populations: A review of the literature Cruz, Tess Boley Rose, Shyanika W. Lienemann, Brianna A. Byron, M. Justin Meissner, Helen I. Baezconde-Garbanati, Lourdes Huang, Li-Ling Carroll, Dana M. Soto, Claradina Unger, Jennifer B. Tob Induc Dis Review Paper INTRODUCTION: We reviewed research literature on pro-tobacco marketing and anti-tobacco campaigns targeting eight vulnerable populations to determine key findings and research gaps. Results can inform tobacco policy and control efforts and the design of public education campaigns for these groups. METHODS: Five journal databases in medicine, communication, and science, were used to identify 8875 peer-reviewed, original articles in English, published in the period 2004–2018. There were 144 articles that met inclusion criteria on pro-tobacco marketing or anti-tobacco campaigns aimed at eight US groups: women of reproductive age, racial/ethnic minority groups (African American, Hispanic/Latino, Asian/Pacific Islander and American Indian/Alaska Native), Lesbian/Gay/Bisexual/Transgender (LGBT) populations, groups with low socioeconomic status, rural/inner city residents, military/veterans, and people with mental health or medical co-morbidities. We summarized the number of articles for each population, type of tobacco, and pro-tobacco or anti-tobacco focus. Narrative summaries were organized by population and by pro-tobacco or anti-tobacco focus, with key strategies and gaps by group. RESULTS: There were more studies on pro-tobacco marketing rather than anti-tobacco campaigns, and on cigarettes rather than other tobacco products. Major gaps included studies on Asian Americans, American Indian/Alaska Natives, pregnant women, LGBT populations, and those with mental health or medical co-morbidities. Gaps related to tobacco products were found for hookah, snus, and pipe/roll-your-own tobacco in the pro-tobacco studies, and for all products except cigarettes in anti-tobacco studies. Common tobacco industry methods used were tailoring of product and package design and messages that were used to reach and appeal to different sociodemographic groups. Studies varied by research design making it difficult to compare results. CONCLUSIONS: We found major research gaps for specific groups and tobacco products. Public education campaigns need a stronger foundation in empirical studies focused on these populations. Research and practice would benefit from studies that permit comparisons across studies. European Publishing on behalf of the International Society for the Prevention of Tobacco Induced Diseases (ISPTID) 2019-09-18 /pmc/articles/PMC6770621/ /pubmed/31582956 http://dx.doi.org/10.18332/tid/111397 Text en © 2019 Cruz T.B https://creativecommons.org/licenses/by/4.0/ This is an Open Access article distributed under the terms of the Creative Commons Attribution 4.0 International License.
spellingShingle Review Paper
Cruz, Tess Boley
Rose, Shyanika W.
Lienemann, Brianna A.
Byron, M. Justin
Meissner, Helen I.
Baezconde-Garbanati, Lourdes
Huang, Li-Ling
Carroll, Dana M.
Soto, Claradina
Unger, Jennifer B.
Pro-tobacco marketing and anti-tobacco campaigns aimed at vulnerable populations: A review of the literature
title Pro-tobacco marketing and anti-tobacco campaigns aimed at vulnerable populations: A review of the literature
title_full Pro-tobacco marketing and anti-tobacco campaigns aimed at vulnerable populations: A review of the literature
title_fullStr Pro-tobacco marketing and anti-tobacco campaigns aimed at vulnerable populations: A review of the literature
title_full_unstemmed Pro-tobacco marketing and anti-tobacco campaigns aimed at vulnerable populations: A review of the literature
title_short Pro-tobacco marketing and anti-tobacco campaigns aimed at vulnerable populations: A review of the literature
title_sort pro-tobacco marketing and anti-tobacco campaigns aimed at vulnerable populations: a review of the literature
topic Review Paper
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6770621/
https://www.ncbi.nlm.nih.gov/pubmed/31582956
http://dx.doi.org/10.18332/tid/111397
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