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Increased Preference and Value of Consumer Products by Attentional Selection
It is usually assumed that individuals base their preferences for products or other items on the utility or value associated with the items. However, there is evidence that the attentional selection of an item alone already modulates the preference for that item. This has been shown, for instance, i...
| Autores principales: | , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Frontiers Media S.A.
2019
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6773872/ https://www.ncbi.nlm.nih.gov/pubmed/31607976 http://dx.doi.org/10.3389/fpsyg.2019.02086 |