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Increased Preference and Value of Consumer Products by Attentional Selection

It is usually assumed that individuals base their preferences for products or other items on the utility or value associated with the items. However, there is evidence that the attentional selection of an item alone already modulates the preference for that item. This has been shown, for instance, i...

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Detalles Bibliográficos
Autores principales: Makarina, Nadiia, Hübner, Ronald, Florack, Arnd
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2019
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6773872/
https://www.ncbi.nlm.nih.gov/pubmed/31607976
http://dx.doi.org/10.3389/fpsyg.2019.02086

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