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Asymmetric valuation of gains and losses in effort-based decision making
Our decisions are often swayed by a desire to avoid losses over a desire to acquire gains. While loss aversion has been confirmed for decisions about money or commodities, it is unclear how individuals generally value gains relative to losses in effort-based decisions. For example, do individuals av...
Autores principales: | O’Brien, Megan K., Ahmed, Alaa A. |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
Public Library of Science
2019
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6793877/ https://www.ncbi.nlm.nih.gov/pubmed/31613891 http://dx.doi.org/10.1371/journal.pone.0223268 |
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