Evidence of the Impact of the Tips From Former Smokers Campaign: Results From the Behavioral Risk Factor Surveillance System

The Tips From Former Smokers campaign (Tips) has demonstrated significant impact as a population-based intervention for smoking cessation in the United States. Since 2012, evaluations of Tips have relied on web-panel data to attribute the campaign to smoking cessation outcomes. We re-examined the re...

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Detalles Bibliográficos
Autores principales: Davis, Kevin C., Murphy-Hoefer, Rebecca, Levine, Burton, King, Brian A., Hu, Sean, Rodes, Robert
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Centers for Disease Control and Prevention 2019
Materias:
Brief
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6795073/
https://www.ncbi.nlm.nih.gov/pubmed/31603406
http://dx.doi.org/10.5888/pcd16.190110
Descripción
Sumario:The Tips From Former Smokers campaign (Tips) has demonstrated significant impact as a population-based intervention for smoking cessation in the United States. Since 2012, evaluations of Tips have relied on web-panel data to attribute the campaign to smoking cessation outcomes. We re-examined the relationship between market-level doses of the campaign and quit attempts by using Behavioral Risk Factor Surveillance System (BRFSS) data to triangulate prior findings. We found that Tips was associated with increased quit attempts among smokers, which validates prior evaluation research on the impact of Tips. These results suggest that continued investments in Tips may help sustain its impact on cessation-related outcomes.

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