Evidence of the Impact of the Tips From Former Smokers Campaign: Results From the Behavioral Risk Factor Surveillance System

The Tips From Former Smokers campaign (Tips) has demonstrated significant impact as a population-based intervention for smoking cessation in the United States. Since 2012, evaluations of Tips have relied on web-panel data to attribute the campaign to smoking cessation outcomes. We re-examined the re...

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Detalles Bibliográficos
Autores principales: Davis, Kevin C., Murphy-Hoefer, Rebecca, Levine, Burton, King, Brian A., Hu, Sean, Rodes, Robert
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Centers for Disease Control and Prevention 2019
Materias:
Brief
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6795073/
https://www.ncbi.nlm.nih.gov/pubmed/31603406
http://dx.doi.org/10.5888/pcd16.190110
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author Davis, Kevin C.
Murphy-Hoefer, Rebecca
Levine, Burton
King, Brian A.
Hu, Sean
Rodes, Robert
author_facet Davis, Kevin C.
Murphy-Hoefer, Rebecca
Levine, Burton
King, Brian A.
Hu, Sean
Rodes, Robert
author_sort Davis, Kevin C.
collection PubMed
description The Tips From Former Smokers campaign (Tips) has demonstrated significant impact as a population-based intervention for smoking cessation in the United States. Since 2012, evaluations of Tips have relied on web-panel data to attribute the campaign to smoking cessation outcomes. We re-examined the relationship between market-level doses of the campaign and quit attempts by using Behavioral Risk Factor Surveillance System (BRFSS) data to triangulate prior findings. We found that Tips was associated with increased quit attempts among smokers, which validates prior evaluation research on the impact of Tips. These results suggest that continued investments in Tips may help sustain its impact on cessation-related outcomes.
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spelling pubmed-67950732019-10-25 Evidence of the Impact of the Tips From Former Smokers Campaign: Results From the Behavioral Risk Factor Surveillance System Davis, Kevin C. Murphy-Hoefer, Rebecca Levine, Burton King, Brian A. Hu, Sean Rodes, Robert Prev Chronic Dis Brief The Tips From Former Smokers campaign (Tips) has demonstrated significant impact as a population-based intervention for smoking cessation in the United States. Since 2012, evaluations of Tips have relied on web-panel data to attribute the campaign to smoking cessation outcomes. We re-examined the relationship between market-level doses of the campaign and quit attempts by using Behavioral Risk Factor Surveillance System (BRFSS) data to triangulate prior findings. We found that Tips was associated with increased quit attempts among smokers, which validates prior evaluation research on the impact of Tips. These results suggest that continued investments in Tips may help sustain its impact on cessation-related outcomes. Centers for Disease Control and Prevention 2019-10-10 /pmc/articles/PMC6795073/ /pubmed/31603406 http://dx.doi.org/10.5888/pcd16.190110 Text en https://creativecommons.org/licenses/by/4.0/This is a publication of the U.S. Government. This publication is in the public domain and is therefore without copyright. All text from this work may be reprinted freely. Use of these materials should be properly cited.
spellingShingle Brief
Davis, Kevin C.
Murphy-Hoefer, Rebecca
Levine, Burton
King, Brian A.
Hu, Sean
Rodes, Robert
Evidence of the Impact of the Tips From Former Smokers Campaign: Results From the Behavioral Risk Factor Surveillance System
title Evidence of the Impact of the Tips From Former Smokers Campaign: Results From the Behavioral Risk Factor Surveillance System
title_full Evidence of the Impact of the Tips From Former Smokers Campaign: Results From the Behavioral Risk Factor Surveillance System
title_fullStr Evidence of the Impact of the Tips From Former Smokers Campaign: Results From the Behavioral Risk Factor Surveillance System
title_full_unstemmed Evidence of the Impact of the Tips From Former Smokers Campaign: Results From the Behavioral Risk Factor Surveillance System
title_short Evidence of the Impact of the Tips From Former Smokers Campaign: Results From the Behavioral Risk Factor Surveillance System
title_sort evidence of the impact of the tips from former smokers campaign: results from the behavioral risk factor surveillance system
topic Brief
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6795073/
https://www.ncbi.nlm.nih.gov/pubmed/31603406
http://dx.doi.org/10.5888/pcd16.190110
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