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Behavior intention of animation usage among university students

This research aims to test the antecedents that influence behavior intention of animation usage among marketing students in universities depending on the extended unified theory of acceptance and use of technology (UTAUT2) introduced by Venkatesh et al. (2012). Partial least square structural equati...

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Detalles Bibliográficos
Autores principales:	Dajani, Dima, Abu Hegleh, Abdallah S.
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	Elsevier 2019
Materias:	Article
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6812230/ https://www.ncbi.nlm.nih.gov/pubmed/31667389 http://dx.doi.org/10.1016/j.heliyon.2019.e02536

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