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A Media Campaign to Increase Health Care Provider Assistance for Patients Who Smoke Cigarettes
Although most smokers visit a health care provider annually, only half report being provided evidence-based assistance with quitting, defined as brief counseling and an offer of medication. The New York State Department of Health designed a provider-targeted media campaign to increase provider-assis...
Autores principales: | , , , , , , |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
Centers for Disease Control and Prevention
2019
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6824143/ https://www.ncbi.nlm.nih.gov/pubmed/31625868 http://dx.doi.org/10.5888/pcd16.180613 |
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author | Juster, Harlan R. Ortega-Peluso, Christina A. Brown, Elizabeth M. Hayes, Kim A. Sneegas, Karla Gopez, Gizelle Lavinghouze, S. Rene |
author_facet | Juster, Harlan R. Ortega-Peluso, Christina A. Brown, Elizabeth M. Hayes, Kim A. Sneegas, Karla Gopez, Gizelle Lavinghouze, S. Rene |
author_sort | Juster, Harlan R. |
collection | PubMed |
description | Although most smokers visit a health care provider annually, only half report being provided evidence-based assistance with quitting, defined as brief counseling and an offer of medication. The New York State Department of Health designed a provider-targeted media campaign to increase provider-assisted quitting, which was implemented in 2016. Messaging focused on the addictive nature of tobacco products and evidence-based interventions. Online surveys of 400 New York State health care providers measured advertising awareness, associations between awareness and assistance with quit attempts, and perceptions that patients expect providers to assist with quitting. Forty-three percent of providers were aware of at least 1 advertisement, and providers who had seen an advertisement were more likely to provide evidence-based assistance (AOR = 2.55, P = .01), which includes recommending or prescribing cessation medications. Provider-targeted media is a promising approach to reach health care providers and encourage evidence-based smoking cessation treatment. |
format | Online Article Text |
id | pubmed-6824143 |
institution | National Center for Biotechnology Information |
language | English |
publishDate | 2019 |
publisher | Centers for Disease Control and Prevention |
record_format | MEDLINE/PubMed |
spelling | pubmed-68241432019-11-12 A Media Campaign to Increase Health Care Provider Assistance for Patients Who Smoke Cigarettes Juster, Harlan R. Ortega-Peluso, Christina A. Brown, Elizabeth M. Hayes, Kim A. Sneegas, Karla Gopez, Gizelle Lavinghouze, S. Rene Prev Chronic Dis Program Evaluation Brief Although most smokers visit a health care provider annually, only half report being provided evidence-based assistance with quitting, defined as brief counseling and an offer of medication. The New York State Department of Health designed a provider-targeted media campaign to increase provider-assisted quitting, which was implemented in 2016. Messaging focused on the addictive nature of tobacco products and evidence-based interventions. Online surveys of 400 New York State health care providers measured advertising awareness, associations between awareness and assistance with quit attempts, and perceptions that patients expect providers to assist with quitting. Forty-three percent of providers were aware of at least 1 advertisement, and providers who had seen an advertisement were more likely to provide evidence-based assistance (AOR = 2.55, P = .01), which includes recommending or prescribing cessation medications. Provider-targeted media is a promising approach to reach health care providers and encourage evidence-based smoking cessation treatment. Centers for Disease Control and Prevention 2019-10-17 /pmc/articles/PMC6824143/ /pubmed/31625868 http://dx.doi.org/10.5888/pcd16.180613 Text en https://creativecommons.org/licenses/by/4.0/This is a publication of the U.S. Government. This publication is in the public domain and is therefore without copyright. All text from this work may be reprinted freely. Use of these materials should be properly cited. |
spellingShingle | Program Evaluation Brief Juster, Harlan R. Ortega-Peluso, Christina A. Brown, Elizabeth M. Hayes, Kim A. Sneegas, Karla Gopez, Gizelle Lavinghouze, S. Rene A Media Campaign to Increase Health Care Provider Assistance for Patients Who Smoke Cigarettes |
title | A Media Campaign to Increase Health Care Provider Assistance for Patients Who Smoke Cigarettes |
title_full | A Media Campaign to Increase Health Care Provider Assistance for Patients Who Smoke Cigarettes |
title_fullStr | A Media Campaign to Increase Health Care Provider Assistance for Patients Who Smoke Cigarettes |
title_full_unstemmed | A Media Campaign to Increase Health Care Provider Assistance for Patients Who Smoke Cigarettes |
title_short | A Media Campaign to Increase Health Care Provider Assistance for Patients Who Smoke Cigarettes |
title_sort | media campaign to increase health care provider assistance for patients who smoke cigarettes |
topic | Program Evaluation Brief |
url | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6824143/ https://www.ncbi.nlm.nih.gov/pubmed/31625868 http://dx.doi.org/10.5888/pcd16.180613 |
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