Dataset for holiday rentals’ daily rate pricing in a cultural tourism destination

This data article describes a holiday rental dataset from a medium-size cultural city destination. Daily rate and variables related to location, size, amenities, rating, and seasonality are highlighted as the main features. The data was extracted from Booking.com, legal registration of the accommodation (RTA) and Google Maps, among other sources. This dataset contains data from 665 holiday rentals offered as entire flat (rent per room was discarded), with a total of 1623 cases and 28 variables considered. Regarding data extraction, RTA is ordered by registration number, which is taken and, through a Google search with the following structure: “apartment registration no. + Booking + Seville”, the holiday rental profile in Booking.com is found. Then, it is verified that both the address of the accommodation and the registration number match in RTA and Booking.com, proceeding with data extraction to a Microsoft Excel's file. Google Maps is used to determine the minutes spent walking from the accommodation to the spot of maximum tourist interest of the city. A price index based on the average price per square meter of real estate per district is also incorporated to the dataset, as well as a visual appeal rating made by the authors of every holiday rental based on its Booking.com photos profile. Only cases with complete data were considered. A statistics summary of all variables of the data collected is presented. This dataset can be used to develop an estimation model of daily prices of stay in holiday rentals through predetermined variables. Econometrics methodologies applied to this dataset can also allow testing which variables included affecting the composition of holiday rentals' daily rates and which not, as well as determining their respective influence on daily rates.