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Imagination Matters When You Shop Online: The Moderating Role of Mental Simulation Between Materialism and Online Impulsive Buying

BACKGROUND: Several studies have demonstrated that materialistic people tend to engage in impulsive buying. However, how to help them reduce such irrational behavior, especially in online shopping context, is not known. This study aimed to explore whether mental simulation moderates the relationship...

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Detalles Bibliográficos
Autores principales:	Li, Jing, Yang, Ruirui, Cui, Junjie, Guo, Yongyu
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	Dove 2019
Materias:	Original Research
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6890214/ https://www.ncbi.nlm.nih.gov/pubmed/31819682 http://dx.doi.org/10.2147/PRBM.S227403

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