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What Is Influencer Marketing and How Does It Target Children? A Review and Direction for Future Research
Children nowadays spend many hours online watching YouTube videos in which their favorite vloggers are playing games, unboxing toys, reviewing products, making jokes or just going about their daily activities. These vloggers regularly post attractive and entertaining content in the hope of building...
| Autores principales: | , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Frontiers Media S.A.
2019
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6901676/ https://www.ncbi.nlm.nih.gov/pubmed/31849783 http://dx.doi.org/10.3389/fpsyg.2019.02685 |