Sensory Preference and Professional Profile Affinity Definition of Endangered Native Breed Eggs Compared to Commercial Laying Lineages’ Eggs

SIMPLE SUMMARY: A local breed’s particularities may provide eggs with sensory properties which may overcome laying lineage, regardless of their production system characteristics. Hence, methods clarifying what the appreciation of a certain product is like can outline the actions required to improve the market value of that product. Affine and non-affine profiles were defined based on the information provided by sixty-four professionally-instructed panelists on sensory attributes, diet habits, production context awareness, product consciousness, cuisine applicability and panelist attributes. Egg consumption was lower in non-affine profile professionals, as were the scores provided to sensory attributes. The higher the knowledge about Utrerana breed, the greater the importance provided to the ecological and autochthonous nature of the products. The level of study, gender and age are crucial factors to consider when approaching the commercialization of Utrerana hen eggs. Conclusively, defining consumer profiles among professionals of the cuisine sector may improve the profitability of Utrerana eggs and may help educating non-affine profiles, something key to the success in product appreciation. ABSTRACT: This study aimed to compare Utrerana native hen eggs’ sensory properties to Leghorn Lohmann LSL-Classic lineage’s commercial and ecological eggs through free-choice profiling. Second, affine and non-affine profiles were defined using the information provided by professionally-instructed panelists on six sets (sensory attributes, diet habits, production context awareness, product consciousness, cuisine applicability and panelist attributes) using nonlinear canonical correlation analysis. Sixty-four instructed professional panelists rated 96 eggs on 39 variables comprising the above-mentioned sets. Observers reported a significantly higher appreciation (p > 0.05) towards yolk color, odor, flavor, texture, overall score, and whole and on plate broken egg visual value when Utrerana eggs were compared to the rest of categories. Professional Profile A (PPA), or egg non-affine profile, consumed less eggs and provided lower scores to sensory attributes than Professional Profile B (PPB), or affine profile. Additionally, PPB accounted for higher knowledge about the Utrerana breed and provided greater importance to a product’s ecological and autochthonous nature. PPA was generally characterized by women under 20 years old with no higher studies, while PPB comprised 21–40 years old men with secondary studies. In conclusion, defining professional profiles enables correctly approaching market needs to improve the profitability of Utrerana eggs, meeting professional demands and educating non-affine profiles.