Cargando…

Antismoking Advertisements and Price Promotions and Their Association With the Urge to Smoke and Purchases in a Virtual Convenience Store: Randomized Experiment

BACKGROUND: Point of sale (POS) advertising is associated with smoking initiation, current smoking, and relapse among former smokers. Price promotion bans and antismoking advertisements (ads) are 2 possible interventions for combating POS advertising. OBJECTIVE: The purpose of this analysis was to d...

Descripción completa

Detalles Bibliográficos
Autores principales: Dutra, Lauren McCarl, Nonnemaker, James, Bradfield, Brian, Taylor, Nathaniel, Guillory, Jamie, Feld, Ashley, Kim, Annice
Formato: Online Artículo Texto
Lenguaje:English
Publicado: JMIR Publications 2019
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6914233/
https://www.ncbi.nlm.nih.gov/pubmed/31647468
http://dx.doi.org/10.2196/14143
_version_ 1783479771648229376
author Dutra, Lauren McCarl
Nonnemaker, James
Bradfield, Brian
Taylor, Nathaniel
Guillory, Jamie
Feld, Ashley
Kim, Annice
author_facet Dutra, Lauren McCarl
Nonnemaker, James
Bradfield, Brian
Taylor, Nathaniel
Guillory, Jamie
Feld, Ashley
Kim, Annice
author_sort Dutra, Lauren McCarl
collection PubMed
description BACKGROUND: Point of sale (POS) advertising is associated with smoking initiation, current smoking, and relapse among former smokers. Price promotion bans and antismoking advertisements (ads) are 2 possible interventions for combating POS advertising. OBJECTIVE: The purpose of this analysis was to determine the influence of antismoking ads and promotions on urges to smoke and tobacco purchases. METHODS: This analysis examined exposure to graphic (graphic images depicting physical consequences of tobacco use) and supportive (pictures of and supportive messages from former smokers) antismoking ads and promotions in a virtual convenience store as predictors of urge to smoke and buying tobacco products among 1200 current cigarette smokers and 800 recent quitters recruited via a Web-based panel (analytical n=1970). We constructed linear regression models for urge to smoke and logistic regression models for the odds of purchasing tobacco products, stratified by smoking status. RESULTS: The only significant finding was a significant negative relationship between exposure to supportive antismoking ads and urge to smoke among current smokers (beta coefficient=−5.04, 95% CI −9.85 to −0.22; P=.04). There was no significant relationship between graphic antismoking ads and urge to smoke among current smokers (coefficient=−3.77, 95% CI −8.56 to 1.02; P=.12). Neither relationship was significant for recent quitters (graphic: coefficient=−3.42, 95% CI −8.65 to 1.81; P=.15 or supportive: coefficient=−3.82, 95% CI −8.99 to 1.36; P=.20). There were no significant differences in urge to smoke by exposure to promotions for current smokers (coefficient=−1.06, 95% CI −4.53 to 2.41; P=.55) or recent quitters (coefficient=1.76, 95% CI −2.07 to 5.59; P=.37). There were also no differences in tobacco purchases by exposure to graphic (current smokers: coefficient=0.93, 95% CI 0.67 to 1.29; P=.66 and recent quitters: coefficient=0.73, 95% CI 0.44 to 1.19; P=.20) or supportive (current smokers: coefficient=1.05, 95% CI 0.75 to 1.46; P=.78 and recent quitters: coefficient=0.73, 95% CI 0.45 to 1.18; P=.20) antismoking ads or price promotions (current smokers: coefficient=1.09, 95% CI 0.86 to 1.38; P=.49 and recent quitters: coefficient=0.90, 95% CI 0.62 to 1.31; P=.60). CONCLUSIONS: The results of this analysis support future research on the ability of supportive antismoking ads to reduce urges to smoke among current cigarette smokers. Research on urges to smoke has important tobacco control implications, given the relationship between urge to smoke and smoking cigarettes, time to next smoke, and amount smoked.
format Online
Article
Text
id pubmed-6914233
institution National Center for Biotechnology Information
language English
publishDate 2019
publisher JMIR Publications
record_format MEDLINE/PubMed
spelling pubmed-69142332020-01-02 Antismoking Advertisements and Price Promotions and Their Association With the Urge to Smoke and Purchases in a Virtual Convenience Store: Randomized Experiment Dutra, Lauren McCarl Nonnemaker, James Bradfield, Brian Taylor, Nathaniel Guillory, Jamie Feld, Ashley Kim, Annice J Med Internet Res Original Paper BACKGROUND: Point of sale (POS) advertising is associated with smoking initiation, current smoking, and relapse among former smokers. Price promotion bans and antismoking advertisements (ads) are 2 possible interventions for combating POS advertising. OBJECTIVE: The purpose of this analysis was to determine the influence of antismoking ads and promotions on urges to smoke and tobacco purchases. METHODS: This analysis examined exposure to graphic (graphic images depicting physical consequences of tobacco use) and supportive (pictures of and supportive messages from former smokers) antismoking ads and promotions in a virtual convenience store as predictors of urge to smoke and buying tobacco products among 1200 current cigarette smokers and 800 recent quitters recruited via a Web-based panel (analytical n=1970). We constructed linear regression models for urge to smoke and logistic regression models for the odds of purchasing tobacco products, stratified by smoking status. RESULTS: The only significant finding was a significant negative relationship between exposure to supportive antismoking ads and urge to smoke among current smokers (beta coefficient=−5.04, 95% CI −9.85 to −0.22; P=.04). There was no significant relationship between graphic antismoking ads and urge to smoke among current smokers (coefficient=−3.77, 95% CI −8.56 to 1.02; P=.12). Neither relationship was significant for recent quitters (graphic: coefficient=−3.42, 95% CI −8.65 to 1.81; P=.15 or supportive: coefficient=−3.82, 95% CI −8.99 to 1.36; P=.20). There were no significant differences in urge to smoke by exposure to promotions for current smokers (coefficient=−1.06, 95% CI −4.53 to 2.41; P=.55) or recent quitters (coefficient=1.76, 95% CI −2.07 to 5.59; P=.37). There were also no differences in tobacco purchases by exposure to graphic (current smokers: coefficient=0.93, 95% CI 0.67 to 1.29; P=.66 and recent quitters: coefficient=0.73, 95% CI 0.44 to 1.19; P=.20) or supportive (current smokers: coefficient=1.05, 95% CI 0.75 to 1.46; P=.78 and recent quitters: coefficient=0.73, 95% CI 0.45 to 1.18; P=.20) antismoking ads or price promotions (current smokers: coefficient=1.09, 95% CI 0.86 to 1.38; P=.49 and recent quitters: coefficient=0.90, 95% CI 0.62 to 1.31; P=.60). CONCLUSIONS: The results of this analysis support future research on the ability of supportive antismoking ads to reduce urges to smoke among current cigarette smokers. Research on urges to smoke has important tobacco control implications, given the relationship between urge to smoke and smoking cigarettes, time to next smoke, and amount smoked. JMIR Publications 2019-10-23 /pmc/articles/PMC6914233/ /pubmed/31647468 http://dx.doi.org/10.2196/14143 Text en ©Lauren McCarl McCarl Dutra, James Nonnemaker, Brian Bradfield, Nathaniel Taylor, Jamie Guillory, Ashley Feld, Annice Kim. Originally published in the Journal of Medical Internet Research (http://www.jmir.org), 23.10.2019. https://creativecommons.org/licenses/by/4.0/ This is an open-access article distributed under the terms of the Creative Commons Attribution License (https://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution, and reproduction in any medium, provided the original work, first published in the Journal of Medical Internet Research, is properly cited. The complete bibliographic information, a link to the original publication on http://www.jmir.org/, as well as this copyright and license information must be included.
spellingShingle Original Paper
Dutra, Lauren McCarl
Nonnemaker, James
Bradfield, Brian
Taylor, Nathaniel
Guillory, Jamie
Feld, Ashley
Kim, Annice
Antismoking Advertisements and Price Promotions and Their Association With the Urge to Smoke and Purchases in a Virtual Convenience Store: Randomized Experiment
title Antismoking Advertisements and Price Promotions and Their Association With the Urge to Smoke and Purchases in a Virtual Convenience Store: Randomized Experiment
title_full Antismoking Advertisements and Price Promotions and Their Association With the Urge to Smoke and Purchases in a Virtual Convenience Store: Randomized Experiment
title_fullStr Antismoking Advertisements and Price Promotions and Their Association With the Urge to Smoke and Purchases in a Virtual Convenience Store: Randomized Experiment
title_full_unstemmed Antismoking Advertisements and Price Promotions and Their Association With the Urge to Smoke and Purchases in a Virtual Convenience Store: Randomized Experiment
title_short Antismoking Advertisements and Price Promotions and Their Association With the Urge to Smoke and Purchases in a Virtual Convenience Store: Randomized Experiment
title_sort antismoking advertisements and price promotions and their association with the urge to smoke and purchases in a virtual convenience store: randomized experiment
topic Original Paper
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6914233/
https://www.ncbi.nlm.nih.gov/pubmed/31647468
http://dx.doi.org/10.2196/14143
work_keys_str_mv AT dutralaurenmccarl antismokingadvertisementsandpricepromotionsandtheirassociationwiththeurgetosmokeandpurchasesinavirtualconveniencestorerandomizedexperiment
AT nonnemakerjames antismokingadvertisementsandpricepromotionsandtheirassociationwiththeurgetosmokeandpurchasesinavirtualconveniencestorerandomizedexperiment
AT bradfieldbrian antismokingadvertisementsandpricepromotionsandtheirassociationwiththeurgetosmokeandpurchasesinavirtualconveniencestorerandomizedexperiment
AT taylornathaniel antismokingadvertisementsandpricepromotionsandtheirassociationwiththeurgetosmokeandpurchasesinavirtualconveniencestorerandomizedexperiment
AT guilloryjamie antismokingadvertisementsandpricepromotionsandtheirassociationwiththeurgetosmokeandpurchasesinavirtualconveniencestorerandomizedexperiment
AT feldashley antismokingadvertisementsandpricepromotionsandtheirassociationwiththeurgetosmokeandpurchasesinavirtualconveniencestorerandomizedexperiment
AT kimannice antismokingadvertisementsandpricepromotionsandtheirassociationwiththeurgetosmokeandpurchasesinavirtualconveniencestorerandomizedexperiment