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Design Perceptions for 3D Printed Accessories of Digital Devices and Consumer-Based Brand Equity

Drawn on means-end theory and relationalism, this study investigates the impact of 3D printed branded accessories’ design perception on consumer-based brand equity (CBBE). In addition, how experiential value mediates the relationship between product design perception and CBBE. Based on a random samp...

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Detalles Bibliográficos
Autores principales:	Meng, Yuke, Bari, Muhammad Waseem
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	Frontiers Media S.A. 2019
Materias:	Psychology
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6914854/ https://www.ncbi.nlm.nih.gov/pubmed/31920843 http://dx.doi.org/10.3389/fpsyg.2019.02800

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