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Narrative warmth and quantitative competence: Message type affects impressions of a speaker
Persuasion research often focuses on how source characteristics affect attitude change in response to a message; however, message characteristics may also alter perceptions of the source. The Message-Based Impression Formation effect (M-BIF) suggests that perceivers use features of messages to infer...
| Autores principales: | , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Public Library of Science
2019
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6927631/ https://www.ncbi.nlm.nih.gov/pubmed/31869365 http://dx.doi.org/10.1371/journal.pone.0226713 |