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Development of mass media resources to improve the ability of parents of primary school children in Uganda to assess the trustworthiness of claims about the effects of treatments: a human-centred design approach

BACKGROUND: Claims about what we need to do to improve our health are everywhere. Most interventions simply tell people what to do, and do not empower them to critically assess health information. Our objective was to design mass media resources to enable the public to critically appraise the trustw...

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Autores principales: Semakula, Daniel, Nsangi, Allen, Oxman, Matt, Rosenbaum, Sarah Ellen, Oxman, Andrew David, Austvoll-Dahlgren, Astrid, Glenton, Claire, Lewin, Simon, Kaseje, Margaret, Morelli, Angela, Fretheim, Atle, Sewankambo, Nelson Kaulukusi
Formato: Online Artículo Texto
Lenguaje:English
Publicado: BioMed Central 2019
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6935490/
https://www.ncbi.nlm.nih.gov/pubmed/31890267
http://dx.doi.org/10.1186/s40814-019-0540-4
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author Semakula, Daniel
Nsangi, Allen
Oxman, Matt
Rosenbaum, Sarah Ellen
Oxman, Andrew David
Austvoll-Dahlgren, Astrid
Glenton, Claire
Lewin, Simon
Kaseje, Margaret
Morelli, Angela
Fretheim, Atle
Sewankambo, Nelson Kaulukusi
author_facet Semakula, Daniel
Nsangi, Allen
Oxman, Matt
Rosenbaum, Sarah Ellen
Oxman, Andrew David
Austvoll-Dahlgren, Astrid
Glenton, Claire
Lewin, Simon
Kaseje, Margaret
Morelli, Angela
Fretheim, Atle
Sewankambo, Nelson Kaulukusi
author_sort Semakula, Daniel
collection PubMed
description BACKGROUND: Claims about what we need to do to improve our health are everywhere. Most interventions simply tell people what to do, and do not empower them to critically assess health information. Our objective was to design mass media resources to enable the public to critically appraise the trustworthiness of claims about the benefits and harms of treatments and make informed health choices. METHODS: Research was conducted between 2013 and 2016 across multiple iterative phases. Participants included researchers, journalists, parents, other members of the public. First, we developed a list of 32 key concepts that people need to understand to be able to assess the trustworthiness of claims about treatment effects. Next, we used a human-centred design approach, to generate ideas for resources for teaching the key concepts, and developed and user-tested prototypes through qualitative interviews. We addressed identified problems and repeated this process until we had a product that was deemed relevant and desirable by our target audience, and feasible to implement. RESULTS: We generated over 160 ideas, mostly radio-based. After prototyping some of these, we found that a podcast produced collaboratively by health researchers and journalists was the most promising approach. We developed eight episodes of the Informed Health Choices podcast, a song on critical thinking about treatments and a reminder checklist. Early versions of the podcast were reportedly too long, boring and confusing. We shortened the episodes, included one key concept per episode, and changed to story-telling with skits. The final version of the podcast was found to be useful, understandable, credible and desirable. CONCLUSION: We found many problems with various prototypes of mass media resources. Using a human-centred design approach, we overcame those problems. We have developed a guide to help others prepare similar podcasts.
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spelling pubmed-69354902019-12-30 Development of mass media resources to improve the ability of parents of primary school children in Uganda to assess the trustworthiness of claims about the effects of treatments: a human-centred design approach Semakula, Daniel Nsangi, Allen Oxman, Matt Rosenbaum, Sarah Ellen Oxman, Andrew David Austvoll-Dahlgren, Astrid Glenton, Claire Lewin, Simon Kaseje, Margaret Morelli, Angela Fretheim, Atle Sewankambo, Nelson Kaulukusi Pilot Feasibility Stud Research BACKGROUND: Claims about what we need to do to improve our health are everywhere. Most interventions simply tell people what to do, and do not empower them to critically assess health information. Our objective was to design mass media resources to enable the public to critically appraise the trustworthiness of claims about the benefits and harms of treatments and make informed health choices. METHODS: Research was conducted between 2013 and 2016 across multiple iterative phases. Participants included researchers, journalists, parents, other members of the public. First, we developed a list of 32 key concepts that people need to understand to be able to assess the trustworthiness of claims about treatment effects. Next, we used a human-centred design approach, to generate ideas for resources for teaching the key concepts, and developed and user-tested prototypes through qualitative interviews. We addressed identified problems and repeated this process until we had a product that was deemed relevant and desirable by our target audience, and feasible to implement. RESULTS: We generated over 160 ideas, mostly radio-based. After prototyping some of these, we found that a podcast produced collaboratively by health researchers and journalists was the most promising approach. We developed eight episodes of the Informed Health Choices podcast, a song on critical thinking about treatments and a reminder checklist. Early versions of the podcast were reportedly too long, boring and confusing. We shortened the episodes, included one key concept per episode, and changed to story-telling with skits. The final version of the podcast was found to be useful, understandable, credible and desirable. CONCLUSION: We found many problems with various prototypes of mass media resources. Using a human-centred design approach, we overcame those problems. We have developed a guide to help others prepare similar podcasts. BioMed Central 2019-12-29 /pmc/articles/PMC6935490/ /pubmed/31890267 http://dx.doi.org/10.1186/s40814-019-0540-4 Text en © The Author(s). 2019 Open AccessThis article is distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution, and reproduction in any medium, provided you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license, and indicate if changes were made. The Creative Commons Public Domain Dedication waiver (http://creativecommons.org/publicdomain/zero/1.0/) applies to the data made available in this article, unless otherwise stated.
spellingShingle Research
Semakula, Daniel
Nsangi, Allen
Oxman, Matt
Rosenbaum, Sarah Ellen
Oxman, Andrew David
Austvoll-Dahlgren, Astrid
Glenton, Claire
Lewin, Simon
Kaseje, Margaret
Morelli, Angela
Fretheim, Atle
Sewankambo, Nelson Kaulukusi
Development of mass media resources to improve the ability of parents of primary school children in Uganda to assess the trustworthiness of claims about the effects of treatments: a human-centred design approach
title Development of mass media resources to improve the ability of parents of primary school children in Uganda to assess the trustworthiness of claims about the effects of treatments: a human-centred design approach
title_full Development of mass media resources to improve the ability of parents of primary school children in Uganda to assess the trustworthiness of claims about the effects of treatments: a human-centred design approach
title_fullStr Development of mass media resources to improve the ability of parents of primary school children in Uganda to assess the trustworthiness of claims about the effects of treatments: a human-centred design approach
title_full_unstemmed Development of mass media resources to improve the ability of parents of primary school children in Uganda to assess the trustworthiness of claims about the effects of treatments: a human-centred design approach
title_short Development of mass media resources to improve the ability of parents of primary school children in Uganda to assess the trustworthiness of claims about the effects of treatments: a human-centred design approach
title_sort development of mass media resources to improve the ability of parents of primary school children in uganda to assess the trustworthiness of claims about the effects of treatments: a human-centred design approach
topic Research
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6935490/
https://www.ncbi.nlm.nih.gov/pubmed/31890267
http://dx.doi.org/10.1186/s40814-019-0540-4
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